How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly

• Published in: Business strategy and the environment Vol. 33; no. 4; pp. 2803 - 2816
• Main Authors: Chao, Cheng‐Min, Yu, Tai‐Kuei
• Format: Journal Article
• Language: English
• Published: Chichester Wiley Periodicals Inc 01.05.2024
• Subjects: Altruism; Attitudes; Behavior; Circular economy; Consumer behavior; Consumers; Decision making; Economics; Emotions; Environmental degradation; green altruism; multi‐group analysis; Perceived control; Policy making; Public policy; Purchase intention; purchase intention toward circular economy products; Sustainable development; Theory of planned behavior; Willingness; willingness to be environmentally friendly; Taiwan

Circular economy products are one of the solutions that can help solve the current environmental crisis and consequently achieve environmental sustainability. The theory of planned behavior (TPB) is the most important social psychological theory to explain individual purchasing behavior. However, th...