How emotions and green altruism explain consumer purchase intention toward circular economy products: A multi‐group analysis on willingness to be environmentally friendly - Chao, Cheng‐Min; Yu, Tai‐Kuei (Business strategy and the environment, 2024)
Keywords: Altruism; Attitudes; Behavior; Circular economy; Consumer behavior; Consumers; Decision making; Economics; Emotions; Environmental degradation; green altruism; multi‐group analysis; Perceived control; Policy making; Public policy; Purchase intention; purchase intention toward circular economy products; Sustainable development; Theory of planned behavior; Willingness; willingness to be environmentally friendly; Taiwan