Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation - Söderström, Charlotte; Mikalef, Patrick; Dypvik Landmark, Andreas; Gupta, Shivam (Journal of business research, 2024)
Keywords: Augmented Reality Marketing; Marketing management; Purchase Intention; SOR model; AR; Marketing management; Augmented Reality Marketing; SOR model; Purchase Intention