Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation

While Augmented reality (AR) enables consumers to experience a more vivid and entertaining shopping experience, there is limited empirical knowledge on how this technology influences behavioral consumer responses, particularly over time. This study builds on cue-utilization and habituation theories...

Full description

Saved in:
Bibliographic Details
Published inJournal of business research Vol. 182; p. 114813
Main Authors Söderström, Charlotte, Mikalef, Patrick, Dypvik Landmark, Andreas, Gupta, Shivam
Format Journal Article
LanguageEnglish
Published Elsevier Inc 01.09.2024
Subjects
Augmented Reality Marketing
Marketing management
Purchase Intention
SOR model
AR
Marketing management
Augmented Reality Marketing
SOR model
Purchase Intention
Online AccessGet full text

Cover

Abstract While Augmented reality (AR) enables consumers to experience a more vivid and entertaining shopping experience, there is limited empirical knowledge on how this technology influences behavioral consumer responses, particularly over time. This study builds on cue-utilization and habituation theories to understand if the proposed effects are subject to erosion over repeated use of AR applications. To evaluate the hypotheses, we conducted a study with users of an AR marketing app in the USA. Perceptions of usefulness are most important for first-time users when it comes to purchase intention. Contrarily, for habitual users’, enjoyment was found to be the most important factor. In addition, we find that vividness has a stronger effect on affective responses for first-time users compared to habitual users, and augmentation exerts a stronger effect for habitual users on their cognitive and affective responses.
AbstractList While Augmented reality (AR) enables consumers to experience a more vivid and entertaining shopping experience, there is limited empirical knowledge on how this technology influences behavioral consumer responses, particularly over time. This study builds on cue-utilization and habituation theories to understand if the proposed effects are subject to erosion over repeated use of AR applications. To evaluate the hypotheses, we conducted a study with users of an AR marketing app in the USA. Perceptions of usefulness are most important for first-time users when it comes to purchase intention. Contrarily, for habitual users’, enjoyment was found to be the most important factor. In addition, we find that vividness has a stronger effect on affective responses for first-time users compared to habitual users, and augmentation exerts a stronger effect for habitual users on their cognitive and affective responses.
ArticleNumber 114813
Author Dypvik Landmark, Andreas
Gupta, Shivam
Söderström, Charlotte
Mikalef, Patrick
Author_xml – sequence: 1
  givenname: Charlotte
  surname: Söderström
  fullname: Söderström, Charlotte
  organization: Department of Computer Science, Norwegian University of Science and Technology, Trondheim, Norway
– sequence: 2
  givenname: Patrick
  surname: Mikalef
  fullname: Mikalef, Patrick
  email: Patrick.mikalef@ntnu.no
  organization: Department of Computer Science, Norwegian University of Science and Technology, Trondheim, Norway
– sequence: 3
  givenname: Andreas
  surname: Dypvik Landmark
  fullname: Dypvik Landmark, Andreas
  organization: Department of Technology Management, SINTEF Digital, Trondheim, Norway
– sequence: 4
  givenname: Shivam
  surname: Gupta
  fullname: Gupta, Shivam
  organization: Department of Information Systems, Supply Chain Management & Decision Support, NEOMA Business School, Reims, France
BookMark eNqFkEtLAzEQgINUsK3-BCFHPWydbOomqwcpxRcUBNFzyCazNet2tyRZof56t4-Tl57mwXzDzDcig6ZtkJBLBhMGLLupJlXRBY9hkkI6nTA2lYyfkCGTgiciF3JAhtA3kzTP-BkZhVABQAogh8TMuuUKm4iWetS1ixt6NXu_pivtvzG6Zkl1Y6lpm9Ct0PczYd3nGO7ojIbY2Q1tS2o6TLroavero2ubHfKlCxe7XX1OTktdB7w4xDH5fHr8mL8ki7fn1_lskRguWUxkATYvNZe5toYzhlCUAmyaSpYZUUiwU-h72nCbIXCd5YILFEU5RcgEFnxMbvd7jW9D76NUa-_6RzaKgdqaUpU6mFJbU2pvqufu_3HGxd3l0WtXH6Uf9jT2r_049CoYh41B6zyaqGzrjmz4A-RujFU
CitedBy_id crossref_primary_10_18311_dbijb_2024_48299
crossref_primary_10_1177_09711023241303208
crossref_primary_10_1016_j_tourman_2025_105182
crossref_primary_10_1016_j_jretconser_2024_104202
crossref_primary_10_1108_EJIM_05_2024_0516
Cites_doi 10.1016/j.elerap.2022.101166
10.2307/25148804
10.1016/j.ijinfomgt.2015.12.006
10.1287/isre.1050.0042
10.1016/j.jbusres.2009.05.003
10.1016/j.jretconser.2021.102680
10.1108/IJRDM-06-2017-0117
10.1037/h0047707
10.1002/cb.129
10.1016/j.im.2004.01.009
10.1109/INFOMAN.2018.8392839
10.1007/s10797-005-1619-9
10.1177/002224299706100303
10.1016/j.ausmj.2019.05.003
10.1016/j.jretconser.2016.10.005
10.1509/jmkg.75.3.27
10.1016/j.jretconser.2017.05.011
10.1108/01409171111146706
10.1177/1094670517752459
10.1109/AIVR.2018.00013
10.1016/S0022-4359(01)00056-2
10.1016/j.jretconser.2021.102567
10.1111/j.1460-2466.2000.tb02833.x
10.1016/j.emj.2003.11.014
10.1109/INISTA.2015.7276727
10.1080/10496491.2018.1448323
10.1016/j.jretconser.2016.02.004
10.1162/105474698565686
10.1002/cb.1585
10.1016/j.jbusres.2021.08.051
10.1108/02635570510616120
10.1016/S0378-7206(00)00049-5
10.1080/1369118X.2017.1411519
10.1109/IESM45758.2019.8948142
10.1080/15332861.2014.944437
10.1016/j.elerap.2019.100854
10.1016/j.dss.2016.04.001
10.4067/S0718-18762013000100003
10.17705/1thci.00036
10.1016/j.chb.2007.01.018
10.1016/j.jretconser.2019.03.004
10.1037/h0022681
10.1016/j.jbusres.2021.06.055
10.1007/978-3-319-68557-1_34
10.1016/j.chb.2019.07.002
10.1002/mar.21767
10.1007/s10660-016-9250-7
10.1080/0144929X.2017.1386713
10.1016/j.jbusres.2020.08.041
10.1080/07421222.2004.11045817
10.1016/j.jretconser.2021.102756
10.1016/j.im.2019.05.004
10.1007/s00779-011-0494-x
10.1007/s10462-018-9654-y
10.1007/s11747-014-0403-8
10.1080/13527266.2016.1167765
10.1002/mar.20236
10.1016/j.chb.2022.107289
10.1080/0267257X.2016.1174726
10.1108/EJM-11-2017-0896
10.1177/1096348008317392
10.1016/j.chb.2022.107564
10.1016/j.jbusres.2020.10.050
10.1016/j.compedu.2021.104383
10.2307/23042806
10.1016/j.jretconser.2021.102720
10.1016/j.jbusres.2021.12.084
10.1016/j.jbusres.2021.11.031
10.1108/JRIM-07-2020-0148
10.1108/NBRI-03-2015-0009
10.1016/j.techsoc.2021.101757
10.1086/209176
10.1111/j.1083-6101.2011.01551.x
10.1016/j.ijhm.2019.102354
10.1109/TPC.2014.2312452
10.1016/j.lwt.2015.06.032
10.2753/MTP1069-6679190202
10.1080/10641734.2016.1171179
10.1016/j.jbusres.2009.02.027
10.1016/j.ijhcs.2019.05.008
10.1016/j.intmar.2017.04.001
10.1002/jcpy.1068
10.1145/3304181.3304216
10.1080/08874417.2003.11647530
10.1108/ITP-11-2019-0603
10.1016/j.jbusres.2019.11.069
10.3389/fpsyg.2016.00435
10.1057/ejis.2010.42
10.1108/IJRDM-11-2021-0535
10.1016/j.techfore.2016.09.032
10.1016/j.jretconser.2021.102828
10.2753/MIS0742-1222240202
10.1002/cb.1884
10.1016/j.jretconser.2020.102259
10.1002/mar.20643
10.1002/mar.21618
10.1002/dir.20113
10.1016/j.jretconser.2021.102649
10.1007/978-3-030-40690-5_12
10.1016/j.jretconser.2021.102464
10.1016/j.ausmj.2020.06.010
10.1111/j.1365-2575.2012.00407.x
10.1016/j.tele.2019.101324
10.1111/j.1460-2466.1992.tb00812.x
10.1016/j.jretai.2018.10.004
10.1016/j.im.2021.103453
10.1177/0022242920944388
ContentType Journal Article
Copyright 2024 The Authors
Copyright_xml – notice: 2024 The Authors
DBID 6I.
AAFTH
AAYXX
CITATION
DOI 10.1016/j.jbusres.2024.114813
DatabaseName ScienceDirect Open Access Titles
Elsevier:ScienceDirect:Open Access
CrossRef
DatabaseTitle CrossRef
DatabaseTitleList
DeliveryMethod fulltext_linktorsrc
Discipline Economics
Business
EISSN 1873-7978
ExternalDocumentID 10_1016_j_jbusres_2024_114813
S0148296324003175
GroupedDBID --K
--M
-~X
.~1
0R~
13V
186
1B1
1OL
1RT
1~.
1~5
29K
4.4
457
4G.
4JU
5GY
5VS
6I.
7-5
71M
85S
8P~
96U
9JO
9M8
AABNK
AACTN
AAEDT
AAEDW
AAFTH
AAGJA
AAGUQ
AAIAV
AAIKJ
AAKOC
AALRI
AAOAW
AAQFI
AAQXK
AAXUO
AAYJJ
AAYOK
ABFNM
ABIVO
ABJNI
ABKBG
ABMAC
ABMVD
ABTAH
ABXDB
ACBMB
ACDAQ
ACGFO
ACGFS
ACHQT
ACHRH
ACNCT
ACNTT
ACRLP
ACXNI
ADBBV
ADEZE
ADMHC
ADMUD
AEBSH
AEKER
AELAQ
AFAZI
AFFNX
AFKWA
AFTJW
AGHFR
AGUBO
AGUMN
AGYEJ
AHHHB
AI.
AIEXJ
AIKHN
AITUG
AJOXV
AKRWK
ALEQD
ALMA_UNASSIGNED_HOLDINGS
AMFUW
AMRAJ
ASPBG
AVWKF
AXJTR
AZFZN
BKOJK
BKOMP
BLXMC
BNSAS
CS3
D-I
DU5
EBS
EFJIC
EJD
EO8
EO9
EP2
EP3
F5P
F8P
FDB
FEDTE
FGOYB
FIRID
FNPLU
FYGXN
G-2
G-Q
GBLVA
HF~
HLX
HVGLF
HZ~
H~9
IHE
J1W
KOM
KWQ
LG8
LPU
LXL
LXN
M41
MO0
MS~
N9A
NEJ
O-L
O9-
OAUVE
OHT
OKEIE
OZT
P-8
P-9
P2P
PC.
PQQKQ
Q38
R2-
RIG
ROL
RPZ
SBM
SDF
SDG
SDP
SEB
SES
SEW
SPCBC
SSB
SSL
SSY
SSZ
T5K
TAE
TN5
TWZ
U5U
UHB
UHS
VH1
VQA
WH7
WUQ
XSW
XYO
YK3
YK4
YQT
YYQ
ZCA
ZRQ
ZY4
~G-
AATTM
AAXKI
AAYWO
AAYXX
ABWVN
ACRPL
ACVFH
ADCNI
ADMHG
ADNMO
AEIPS
AEUPX
AFJKZ
AFPUW
AFXIZ
AGCQF
AGQPQ
AGRNS
AIGII
AIIUN
AKBMS
AKYEP
ANKPU
APXCP
BNPGV
CITATION
SSH
ID FETCH-LOGICAL-c381t-8b0d9fa389adc311e0bf70d22816c7b80d40e0bac3d6e03a69737e7bf4e067eb3
IEDL.DBID .~1
ISSN 0148-2963
IngestDate Thu Apr 24 22:59:55 EDT 2025
Tue Jul 01 02:15:47 EDT 2025
Sat Jul 27 15:41:20 EDT 2024
IsDoiOpenAccess true
IsOpenAccess true
IsPeerReviewed true
IsScholarly true
Keywords AR
Marketing management
Augmented Reality Marketing
SOR model
Purchase Intention
Language English
License This is an open access article under the CC BY license.
LinkModel DirectLink
MergedId FETCHMERGED-LOGICAL-c381t-8b0d9fa389adc311e0bf70d22816c7b80d40e0bac3d6e03a69737e7bf4e067eb3
OpenAccessLink https://www.sciencedirect.com/science/article/pii/S0148296324003175
ParticipantIDs crossref_primary_10_1016_j_jbusres_2024_114813
crossref_citationtrail_10_1016_j_jbusres_2024_114813
elsevier_sciencedirect_doi_10_1016_j_jbusres_2024_114813
ProviderPackageCode CITATION
AAYXX
PublicationCentury 2000
PublicationDate 2024-09-01
PublicationDateYYYYMMDD 2024-09-01
PublicationDate_xml – month: 09
  year: 2024
  text: 2024-09-01
  day: 01
PublicationDecade 2020
PublicationTitle Journal of business research
PublicationYear 2024
Publisher Elsevier Inc
Publisher_xml – name: Elsevier Inc
References Javornik (b0225) 2016; 32
Qin, Osatuyi, Xu (b0425) 2021; 63
Mikalef, P., Sharma, K., Pappas, I. O., & Giannakos, M. N. (2017). Online Reviews or Marketer Information? An Eye-Tracking Study on Social Commerce Consumers. Conference on e-Business, e-Services and e-Society.
Baabdullah, Alsulaimani, Allamnakhrah, Alalwan, Dwivedi, Rana (b0045) 2022; 177
Jiang, Benbasat (b0240) 2007
Armentano, Fortunati, Burgos, Dominici, Luzi, Fiori, Jiménez, Yoon, Ahn, Kang (b0035) 2015; 64
Sun, Fang, Kong, Chen, Liu (b0545) 2022; 64
Johnson, N., & Wells, J. D. (2011). The effect of website quality on information disclosure: A cue utilization theory perspective.
Peng, Ke (b0410) 2015
Chopdar, Paul, Korfiatis, Lytras (b0095) 2022; 140
Sevilla, Lu, Kahn (b0485) 2019; 29
Slater, M., Linakis, V., Usoh, M., & Kooper, R. (1996). Immersion, presence and performance in virtual environments: An experiment with tri-dimensional chess. Proceedings of the ACM symposium on virtual reality software and technology.
Tonietto, Barasch (b0570) 2021; 85
Mikalef, Giannakos, Pappas (b0345) 2017; 36
Romano, Sands, Pallant (b0465) 2021; 29
Korzaan (b0285) 2003; 43
Sohn, Kwon (b0515) 2020; 47
Wu, Chang (b0600) 2005
Farrell (b0135) 2010; 63
Kim, Forsythe (b0270) 2008; 22
Barta, Gurrea, Flavián (b0055) 2023; 140
Sarstedt, Radomir, Moisescu, Ringle (b0480) 2022; 138
Bonera (b0070) 2011
Köcher, Jugovac, Jannach, Holzmüller (b0280) 2019; 95
Liu, Arnett (b0320) 2000; 38
Batmaz, Yurekli, Bilge, Kaleli (b0060) 2019; 52
Hair, Ringle, Sarstedt (b0160) 2011; 19
Sheng, Joginapelly (b0495) 2012; 4
Ooi, Yazdanifard (b0390) 2015
.
Pantano, Rese, Baier (b0400) 2017; 38
Feng, Mueller (b0140) 2019; 25
Hung, Chang, Ma (b0210) 2021; 67
Kastrenakes (b0255) 2014
Davenport, P., Noroozi, S., Sewell, P., Zahedi, S., McCarthy, J., & McGrath, M. (2017). An augmented reality method of visualising transtibial socket pressures and limb orientation.
Wang, Cui, Huang, Dai (b0575) 2016; 36
Huang, Rust (b0205) 2018; 21
Hansen, Mossberg (b0180) 2013
Jiang, Benbasat (b0235) 2004; 21
Smink, Frowijn, van Reijmersdal, van Noort, Neijens (b0510) 2019; 35
Soror, Steelman, Turel (b0520) 2022; 35
Andrews (b0020) 2013; 30
Alba, Lynch, Weitz, Janiszewski, Lutz, Sawyer, Wood (b0005) 1997; 61
Arghashi, Yuksel (b0030) 2022; 64
Orús, Gurrea, Flavián (b0395) 2017; 17
Chen, Tan (b0080) 2004; 22
Nah, Eschenbrenner, DeWester (b0365) 2011
Xu, Wu, Li (b0605) 2020; 21
Lang (b0305) 2000; 50
Javornik (b0220) 2016; 30
Steuer (b0525) 1992; 42
Shang, Chen, Shen (b0490) 2005; 42
Minton, Gurel-Atay, Kahle, Ring (b0360) 2013
Blanco, Sarasa, Sanclemente (b0065) 2010; 19
Lee, Chung (b0310) 2008; 24
Dacko (b0105) 2017; 124
Swearingen, K., & Sinha, R. (2001). Beyond algorithms: An HCI perspective on recommender systems. ACM SIGIR 2001 workshop on recommender systems.
Dwivedi, Hughes, Wang, Alalwan, Ahn, Balakrishnan, Barta, Belk, Buhalis, Dutot (b0120) 2023; 40
Dzulfikar, M. F., Purwandari, B., Sensuse, D. I., Lusa, J. S., Solichah, I., Prima, P., & Wilarso, I. (2018). Personalization features on business-to-consumer e-commerce: Review and future directions. 2018 4th International Conference on Information Management (ICIM).
Hair, Hult, Ringle, Sarstedt (b0170) 2016
Hair, Howard, Nitzl (b0165) 2020; 109
Zhang, Benyoucef (b0630) 2016; 86
Aydin (b0040) 2018; 24
Santos, Boote (b0470) 2003; 3
Oh, Lee, Park, Park, Kim, Son (b0380) 2008
Pihlström, Brush (b0415) 2008; 25
Tellis (b0555) 1997
Wixom, Todd (b0595) 2005; 16
Nikhashemi, Knight, Nusair, Liat (b0370) 2021; 60
Kowalczuk, Siepmann, Adler (b0290) 2021; 124
Strycharz, van Noort, Helberger, Smit (b0535) 2019; 53
Jiang, Wang, Yuen (b0230) 2021; 63
Liang, T.-P., Li, Y.-W., & Turban, E. (2009). Personalized services as empathic responses: The role of intimacy.
Witmer, Singer (b0590) 1998; 7
Henseler, Ringle, Sarstedt (b0185) 2015; 43
Su, X., Lin, W., Xu, A., Huang, L., Wu, J., Cai, S., Sun, L., & Xu, W. (2019). Customer experience and continual usage willingness of fresh products APPs: based on the framework of the cue utilization theory. 2019 International Conference on Industrial Engineering and Systems Management (IESM).
Alves, C., & Luís Reis, J. (2020). The intention to use E-commerce using augmented reality-the case of IKEA place. International conference on information technology & systems.
Thompson, Spencer (b0565) 1966; 73
Mikalef, Krogstie, Pappas, Pavlou (b0350) 2020; 57
Huynh, B., Ibrahim, A., Chang, Y. S., Höllerer, T., & O'Donovan, J. (2018). A study of situated product recommendations in augmented reality. 2018 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR).
Zanger, Meißner, Rauschnabel (b0625) 2022
Shin (b0500) 2019; 22
Mikalef, Giannakos, Pateli (b0340) 2013; 8
Easterbrook (b0130) 1959; 66
Kimiagari, Malafe (b0275) 2021; 61
Oates (b0375) 2005; 12
Barhorst, McLean, Shah, Mack (b0050) 2021; 122
Kumar (b0295) 2021
Richard, Chebat, Yang, Putrevu (b0455) 2010; 63
Kim, Kim, Park, Yoo (b0260) 2021; 15
Willemsen, Neijens, Bronner, De Ridder (b0585) 2011; 17
Filieri, Lin, Pino, Alguezaui, Inversini (b0145) 2021; 135
Holdack, Lurie-Stoyanov, Fromme (b0190) 2022; 65
Olsson, Lagerstam, Kärkkäinen, Väänänen-Vainio-Mattila (b0385) 2013; 17
Rauschnabel, Felix, Hinsch (b0445) 2019; 49
Rauschnabel, Felix, Hinsch, Shahab, Alt (b0450) 2022; 133
Yang (b0610) 2021
Temme (b0560) 1984; Vol. 19
Flavián, Gurrea, Orús (b0150) 2016; 15
Zhu, Wang, Chang (b0635) 2018
Hann, Hui, Lee, Png (b0175) 2007; 24
Poushneh, Vasquez-Parraga (b0420) 2017; 34
Lowry, Gaskin (b0325) 2014; 57
Lu, Smith (b0330) 2007
73.
Raisamo, Rakkolainen, Majaranta, Salminen, Rantala, Farooq (b0430) 2019; 131
Raska, Richter (b0435) 2017
Stoyanova, J., Brito, P. Q., Georgieva, P., & Milanova, M. (2015). Comparison of consumer purchase intention between interactive and augmented reality shopping platforms through statistical analyses. 2015 International Symposium on Innovations in Intelligent SysTems and Applications (INISTA).
Yuan, Wu (b0620) 2008; 32
Yim, Chu, Sauer (b0615) 2017; 39
Daassi, Debbabi (b0100) 2021; 58
Arghashi (b0025) 2022; 54
Watson, Alexander, Salavati (b0580) 2018
Kim, Song, Youn (b0265) 2020; 85
McLean, Wilson (b0335) 2019; 101
Sarstedt, Hair, Cheah, Becker, Ringle (b0475) 2019; 27
Karniouchina, Uslay, Erenburg (b0250) 2011; 75
Chiu, Wang, Fang, Huang (b0090) 2014; 24
Gatter, Hüttl-Maack, Rauschnabel (b0155) 2022; 39
Kumar, Srivastava (b0300) 2022
Hopp, Gangadharbatla (b0195) 2016; 37
Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. In (Vol. 142, pp. 1140-1150): Elsevier.
Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3.
Anand, Holbrook, Stephens (b0015) 1988; 15
de Kervenoael, Schwob, Hasan, Ting (b0115) 2021; 20
Brouwers, Wiggins, Helton, O’Hare, Griffin (b0075) 2016; 7
Peng, Kim (b0405) 2014; 13
Childers, Carr, Peck, Carson (b0085) 2001; 77
Hsu, Tsou, Chen (b0200) 2021; 62
Strycharz (10.1016/j.jbusres.2024.114813_b0535) 2019; 53
Sun (10.1016/j.jbusres.2024.114813_b0545) 2022; 64
Yim (10.1016/j.jbusres.2024.114813_b0615) 2017; 39
10.1016/j.jbusres.2024.114813_b0355
Chopdar (10.1016/j.jbusres.2024.114813_b0095) 2022; 140
10.1016/j.jbusres.2024.114813_b0110
Richard (10.1016/j.jbusres.2024.114813_b0455) 2010; 63
Zhu (10.1016/j.jbusres.2024.114813_b0635) 2018
Dwivedi (10.1016/j.jbusres.2024.114813_b0120) 2023; 40
Peng (10.1016/j.jbusres.2024.114813_b0405) 2014; 13
Lang (10.1016/j.jbusres.2024.114813_b0305) 2000; 50
Liu (10.1016/j.jbusres.2024.114813_b0320) 2000; 38
Witmer (10.1016/j.jbusres.2024.114813_b0590) 1998; 7
Nikhashemi (10.1016/j.jbusres.2024.114813_b0370) 2021; 60
10.1016/j.jbusres.2024.114813_b0505
Pantano (10.1016/j.jbusres.2024.114813_b0400) 2017; 38
Zhang (10.1016/j.jbusres.2024.114813_b0630) 2016; 86
Kimiagari (10.1016/j.jbusres.2024.114813_b0275) 2021; 61
Hsu (10.1016/j.jbusres.2024.114813_b0200) 2021; 62
Raska (10.1016/j.jbusres.2024.114813_b0435) 2017
Sarstedt (10.1016/j.jbusres.2024.114813_b0480) 2022; 138
Sevilla (10.1016/j.jbusres.2024.114813_b0485) 2019; 29
10.1016/j.jbusres.2024.114813_b0460
Köcher (10.1016/j.jbusres.2024.114813_b0280) 2019; 95
Daassi (10.1016/j.jbusres.2024.114813_b0100) 2021; 58
Ooi (10.1016/j.jbusres.2024.114813_b0390) 2015
Yuan (10.1016/j.jbusres.2024.114813_b0620) 2008; 32
Hopp (10.1016/j.jbusres.2024.114813_b0195) 2016; 37
Armentano (10.1016/j.jbusres.2024.114813_b0035) 2015; 64
Hair (10.1016/j.jbusres.2024.114813_b0170) 2016
Olsson (10.1016/j.jbusres.2024.114813_b0385) 2013; 17
Santos (10.1016/j.jbusres.2024.114813_b0470) 2003; 3
Holdack (10.1016/j.jbusres.2024.114813_b0190) 2022; 65
Arghashi (10.1016/j.jbusres.2024.114813_b0025) 2022; 54
Hansen (10.1016/j.jbusres.2024.114813_b0180) 2013
McLean (10.1016/j.jbusres.2024.114813_b0335) 2019; 101
Mikalef (10.1016/j.jbusres.2024.114813_b0350) 2020; 57
Batmaz (10.1016/j.jbusres.2024.114813_b0060) 2019; 52
10.1016/j.jbusres.2024.114813_b0530
Rauschnabel (10.1016/j.jbusres.2024.114813_b0450) 2022; 133
10.1016/j.jbusres.2024.114813_b0010
Hung (10.1016/j.jbusres.2024.114813_b0210) 2021; 67
Baabdullah (10.1016/j.jbusres.2024.114813_b0045) 2022; 177
Lee (10.1016/j.jbusres.2024.114813_b0310) 2008; 24
Oh (10.1016/j.jbusres.2024.114813_b0380) 2008
Kim (10.1016/j.jbusres.2024.114813_b0270) 2008; 22
Chen (10.1016/j.jbusres.2024.114813_b0080) 2004; 22
Hann (10.1016/j.jbusres.2024.114813_b0175) 2007; 24
Javornik (10.1016/j.jbusres.2024.114813_b0225) 2016; 32
10.1016/j.jbusres.2024.114813_b0125
Poushneh (10.1016/j.jbusres.2024.114813_b0420) 2017; 34
10.1016/j.jbusres.2024.114813_b0245
Filieri (10.1016/j.jbusres.2024.114813_b0145) 2021; 135
Romano (10.1016/j.jbusres.2024.114813_b0465) 2021; 29
Tellis (10.1016/j.jbusres.2024.114813_b0555) 1997
Andrews (10.1016/j.jbusres.2024.114813_b0020) 2013; 30
Jiang (10.1016/j.jbusres.2024.114813_b0235) 2004; 21
de Kervenoael (10.1016/j.jbusres.2024.114813_b0115) 2021; 20
10.1016/j.jbusres.2024.114813_b0315
Flavián (10.1016/j.jbusres.2024.114813_b0150) 2016; 15
Peng (10.1016/j.jbusres.2024.114813_b0410) 2015
10.1016/j.jbusres.2024.114813_b0550
Tonietto (10.1016/j.jbusres.2024.114813_b0570) 2021; 85
Yang (10.1016/j.jbusres.2024.114813_b0610) 2021
Anand (10.1016/j.jbusres.2024.114813_b0015) 1988; 15
Hair (10.1016/j.jbusres.2024.114813_b0160) 2011; 19
Henseler (10.1016/j.jbusres.2024.114813_b0185) 2015; 43
Rauschnabel (10.1016/j.jbusres.2024.114813_b0445) 2019; 49
Kowalczuk (10.1016/j.jbusres.2024.114813_b0290) 2021; 124
Alba (10.1016/j.jbusres.2024.114813_b0005) 1997; 61
Brouwers (10.1016/j.jbusres.2024.114813_b0075) 2016; 7
Mikalef (10.1016/j.jbusres.2024.114813_b0340) 2013; 8
Kastrenakes (10.1016/j.jbusres.2024.114813_b0255) 2014
Willemsen (10.1016/j.jbusres.2024.114813_b0585) 2011; 17
Wang (10.1016/j.jbusres.2024.114813_b0575) 2016; 36
Minton (10.1016/j.jbusres.2024.114813_b0360) 2013
Thompson (10.1016/j.jbusres.2024.114813_b0565) 1966; 73
Watson (10.1016/j.jbusres.2024.114813_b0580) 2018
Smink (10.1016/j.jbusres.2024.114813_b0510) 2019; 35
Easterbrook (10.1016/j.jbusres.2024.114813_b0130) 1959; 66
Huang (10.1016/j.jbusres.2024.114813_b0205) 2018; 21
10.1016/j.jbusres.2024.114813_b0540
Mikalef (10.1016/j.jbusres.2024.114813_b0345) 2017; 36
Sheng (10.1016/j.jbusres.2024.114813_b0495) 2012; 4
Chiu (10.1016/j.jbusres.2024.114813_b0090) 2014; 24
Shang (10.1016/j.jbusres.2024.114813_b0490) 2005; 42
Pihlström (10.1016/j.jbusres.2024.114813_b0415) 2008; 25
Raisamo (10.1016/j.jbusres.2024.114813_b0430) 2019; 131
Barhorst (10.1016/j.jbusres.2024.114813_b0050) 2021; 122
Kim (10.1016/j.jbusres.2024.114813_b0260) 2021; 15
Steuer (10.1016/j.jbusres.2024.114813_b0525) 1992; 42
Feng (10.1016/j.jbusres.2024.114813_b0140) 2019; 25
Kim (10.1016/j.jbusres.2024.114813_b0265) 2020; 85
Hair (10.1016/j.jbusres.2024.114813_b0165) 2020; 109
Sarstedt (10.1016/j.jbusres.2024.114813_b0475) 2019; 27
Orús (10.1016/j.jbusres.2024.114813_b0395) 2017; 17
Jiang (10.1016/j.jbusres.2024.114813_b0240) 2007
Kumar (10.1016/j.jbusres.2024.114813_b0300) 2022
Blanco (10.1016/j.jbusres.2024.114813_b0065) 2010; 19
Shin (10.1016/j.jbusres.2024.114813_b0500) 2019; 22
Dacko (10.1016/j.jbusres.2024.114813_b0105) 2017; 124
10.1016/j.jbusres.2024.114813_b0215
Arghashi (10.1016/j.jbusres.2024.114813_b0030) 2022; 64
Korzaan (10.1016/j.jbusres.2024.114813_b0285) 2003; 43
Wu (10.1016/j.jbusres.2024.114813_b0600) 2005
Qin (10.1016/j.jbusres.2024.114813_b0425) 2021; 63
Bonera (10.1016/j.jbusres.2024.114813_b0070) 2011
Karniouchina (10.1016/j.jbusres.2024.114813_b0250) 2011; 75
Wixom (10.1016/j.jbusres.2024.114813_b0595) 2005; 16
Gatter (10.1016/j.jbusres.2024.114813_b0155) 2022; 39
Javornik (10.1016/j.jbusres.2024.114813_b0220) 2016; 30
Jiang (10.1016/j.jbusres.2024.114813_b0230) 2021; 63
Aydin (10.1016/j.jbusres.2024.114813_b0040) 2018; 24
Childers (10.1016/j.jbusres.2024.114813_b0085) 2001; 77
Lowry (10.1016/j.jbusres.2024.114813_b0325) 2014; 57
Temme (10.1016/j.jbusres.2024.114813_b0560) 1984; Vol. 19
Barta (10.1016/j.jbusres.2024.114813_b0055) 2023; 140
Farrell (10.1016/j.jbusres.2024.114813_b0135) 2010; 63
Lu (10.1016/j.jbusres.2024.114813_b0330) 2007
Oates (10.1016/j.jbusres.2024.114813_b0375) 2005; 12
10.1016/j.jbusres.2024.114813_b0440
Zanger (10.1016/j.jbusres.2024.114813_b0625) 2022
Soror (10.1016/j.jbusres.2024.114813_b0520) 2022; 35
Xu (10.1016/j.jbusres.2024.114813_b0605) 2020; 21
Nah (10.1016/j.jbusres.2024.114813_b0365) 2011
Sohn (10.1016/j.jbusres.2024.114813_b0515) 2020; 47
Kumar (10.1016/j.jbusres.2024.114813_b0295) 2021
References_xml – reference: Alves, C., & Luís Reis, J. (2020). The intention to use E-commerce using augmented reality-the case of IKEA place. International conference on information technology & systems.
– volume: 30
  start-page: 749
  year: 2013
  end-page: 764
  ident: b0020
  article-title: The interplay of information diagnosticity and need for cognitive closure in determining choice confidence
  publication-title: Psychology & Marketing
– volume: 34
  start-page: 229
  year: 2017
  end-page: 234
  ident: b0420
  article-title: Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
  publication-title: Journal of retailing and Consumer Services
– year: 2013
  ident: b0180
  article-title: Consumer immersion: A key to extraordinary experiences
– volume: 35
  start-page: 67
  year: 2022
  end-page: 95
  ident: b0520
  article-title: Exhaustion and dependency: A habituation–sensitization perspective on the duality of habit in social media use
  publication-title: Information Technology & People
– volume: 73
  start-page: 16
  year: 1966
  ident: b0565
  article-title: Habituation: A model phenomenon for the study of neuronal substrates of behavior
  publication-title: Psychological review
– volume: 50
  start-page: 46
  year: 2000
  end-page: 70
  ident: b0305
  article-title: The limited capacity model of mediated message processing
  publication-title: Journal of communication
– start-page: 147
  year: 2021
  end-page: 174
  ident: b0610
  article-title: Augmented Reality in Experiential Marketing: The Effects on Consumer Utilitarian and Hedonic Perceptions and Behavioural Responses
  publication-title: Information Technology in Organisations and Societies: Multidisciplinary Perspectives from AI to Technostress
– volume: 17
  start-page: 661
  year: 2017
  end-page: 700
  ident: b0395
  article-title: Facilitating imaginations through online product presentation videos: Effects on imagery fluency, product attitude and purchase intention
  publication-title: Electronic Commerce Research
– volume: 21
  start-page: 111
  year: 2004
  end-page: 147
  ident: b0235
  article-title: Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping
  publication-title: Journal of Management Information Systems
– volume: 22
  start-page: 45
  year: 2008
  end-page: 59
  ident: b0270
  article-title: Adoption of virtual try-on technology for online apparel shopping
  publication-title: Journal of Interactive Marketing
– volume: 57
  year: 2020
  ident: b0350
  article-title: Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities
  publication-title: Information & Management
– volume: 61
  start-page: 38
  year: 1997
  end-page: 53
  ident: b0005
  article-title: Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
  publication-title: Journal of marketing
– volume: 25
  start-page: 453
  year: 2019
  end-page: 475
  ident: b0140
  article-title: The state of augmented reality advertising around the globe: A multi-cultural content analysis
  publication-title: Journal of Promotion Management
– volume: 63
  start-page: 324
  year: 2010
  end-page: 327
  ident: b0135
  article-title: Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)
  publication-title: Journal of Business Research
– start-page: 475
  year: 2007
  end-page: 500
  ident: b0240
  article-title: The effects of presentation formats and task complexity on online consumers' product understanding
  publication-title: MIS quarterly
– volume: 109
  start-page: 101
  year: 2020
  end-page: 110
  ident: b0165
  article-title: Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
  publication-title: Journal of Business Research
– volume: 16
  start-page: 85
  year: 2005
  end-page: 102
  ident: b0595
  article-title: A theoretical integration of user satisfaction and technology acceptance
  publication-title: Information Systems Research
– volume: 135
  start-page: 663
  year: 2021
  end-page: 675
  ident: b0145
  article-title: The role of visual cues in eWOM on consumers’ behavioral intention and decisions
  publication-title: Journal of Business Research
– volume: 85
  year: 2020
  ident: b0265
  article-title: The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image
  publication-title: International Journal of Hospitality Management
– volume: 42
  start-page: 73
  year: 1992
  end-page: 93
  ident: b0525
  article-title: Defining virtual reality: Dimensions determining telepresence
  publication-title: Journal of communication
– volume: 65
  year: 2022
  ident: b0190
  article-title: The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
  publication-title: Journal of retailing and Consumer Services
– volume: 8
  start-page: 17
  year: 2013
  end-page: 34
  ident: b0340
  article-title: Shopping and word-of-mouth intentions on social media
  publication-title: Journal of theoretical and applied electronic commerce research
– year: 2013
  ident: b0360
  article-title: Comparing data collection alternatives: Amazon Mturk, college students, and secondary data analysis
  publication-title: AMA Winter Educators' Conference Proceedings
– volume: 32
  start-page: 987
  year: 2016
  end-page: 1011
  ident: b0225
  article-title: ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
  publication-title: Journal of Marketing Management
– year: 2005
  ident: b0600
  article-title: Towards understanding members' interactivity, trust, and flow in online travel community
  publication-title: Industrial Management & Data Systems
– volume: 77
  start-page: 511
  year: 2001
  end-page: 535
  ident: b0085
  article-title: Hedonic and utilitarian motivations for online retail shopping behavior
  publication-title: Journal of Retailing
– volume: 138
  start-page: 398
  year: 2022
  end-page: 407
  ident: b0480
  article-title: Latent class analysis in PLS-SEM: A review and recommendations for future applications
  publication-title: Journal of Business Research
– volume: 67
  year: 2021
  ident: b0210
  article-title: A new reality: Exploring continuance intention to use mobile augmented reality for entertainment purposes
  publication-title: Technology in Society
– volume: 61
  year: 2021
  ident: b0275
  article-title: The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
  publication-title: Journal of retailing and Consumer Services
– volume: 53
  start-page: 635
  year: 2019
  end-page: 660
  ident: b0535
  article-title: Contrasting perspectives–practitioner’s viewpoint on personalised marketing communication
  publication-title: European Journal of Marketing
– volume: 63
  year: 2021
  ident: b0425
  article-title: How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective
  publication-title: Journal of retailing and Consumer Services
– year: 2008
  ident: b0380
  article-title: Efficient mobile museum guidance system using augmented reality
  publication-title: 2008 IEEE International Symposium on Consumer Electronics
– volume: 32
  start-page: 387
  year: 2008
  end-page: 410
  ident: b0620
  article-title: Relationships among experiential marketing, experiential value, and customer satisfaction
  publication-title: Journal of Hospitality & Tourism Research
– volume: 177
  year: 2022
  ident: b0045
  article-title: Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’e-learning experience
  publication-title: Computers & Education
– volume: 75
  start-page: 27
  year: 2011
  end-page: 48
  ident: b0250
  article-title: Do marketing media have life cycles? The case of product placement in movies
  publication-title: Journal of marketing
– volume: 52
  start-page: 1
  year: 2019
  end-page: 37
  ident: b0060
  article-title: A review on deep learning for recommender systems: Challenges and remedies
  publication-title: Artificial Intelligence Review
– start-page: 731
  year: 2011
  end-page: 747
  ident: b0365
  article-title: Enhancing brand equity through flow and telepresence: A comparison of 2D and 3D virtual worlds
  publication-title: MIS quarterly
– volume: 39
  start-page: 89
  year: 2017
  end-page: 103
  ident: b0615
  article-title: Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
  publication-title: Journal of Interactive Marketing
– year: 2015
  ident: b0390
  article-title: The review of the effectivity of the augmented reality experiential marketing tool in customer engagement.
  publication-title: Business Research.
– year: 2011
  ident: b0070
  article-title: The propensity of e-commerce usage: The influencing variables
  publication-title: Management Research Review.
– volume: 24
  start-page: 13
  year: 2007
  end-page: 42
  ident: b0175
  article-title: Overcoming online information privacy concerns: An information-processing theory approach
  publication-title: Journal of Management Information Systems
– volume: 15
  start-page: 386
  year: 1988
  end-page: 391
  ident: b0015
  article-title: The formation of affective judgments: The cognitive-affective model versus the independence hypothesis
  publication-title: Journal of Consumer research
– year: 2016
  ident: b0170
  article-title: A primer on partial least squares structural equation modeling (PLS-SEM)
  publication-title: Sage
– reference: Mikalef, P., Sharma, K., Pappas, I. O., & Giannakos, M. N. (2017). Online Reviews or Marketer Information? An Eye-Tracking Study on Social Commerce Consumers. Conference on e-Business, e-Services and e-Society.
– volume: 24
  start-page: 88
  year: 2008
  end-page: 104
  ident: b0310
  article-title: Empirical analysis of consumer reaction to the virtual reality shopping mall
  publication-title: Computers in Human Behavior
– year: 2022
  ident: b0625
  article-title: Beyond the gimmick: How affective responses drive brand attitudes and intentions in augmented reality marketing
– year: 2014
  ident: b0255
  article-title: Pepsi’s bus stop ad in London might be the best use of augmented reality yet
  publication-title: The Verge.
– reference: Slater, M., Linakis, V., Usoh, M., & Kooper, R. (1996). Immersion, presence and performance in virtual environments: An experiment with tri-dimensional chess. Proceedings of the ACM symposium on virtual reality software and technology.
– reference: Rauschnabel, P. A., Babin, B. J., tom Dieck, M. C., Krey, N., & Jung, T. (2022). What is augmented reality marketing? Its definition, complexity, and future. In (Vol. 142, pp. 1140-1150): Elsevier.
– volume: 64
  year: 2022
  ident: b0545
  article-title: Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
  publication-title: Journal of retailing and Consumer Services
– volume: 62
  year: 2021
  ident: b0200
  article-title: “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
  publication-title: Journal of retailing and Consumer Services
– year: 2007
  ident: b0330
  article-title: Augmented reality e-commerce assistant system: Trying while shopping
  publication-title: International Conference on Human-Computer Interaction
– volume: 133
  year: 2022
  ident: b0450
  article-title: What is XR? Towards a framework for augmented and virtual reality
  publication-title: Computers in Human Behavior
– volume: 29
  start-page: 354
  year: 2021
  end-page: 363
  ident: b0465
  article-title: Augmented reality and the customer journey: An exploratory study
  publication-title: Australasian Marketing Journal
– volume: 63
  start-page: 926
  year: 2010
  end-page: 934
  ident: b0455
  article-title: A proposed model of online consumer behavior: Assessing the role of gender
  publication-title: Journal of Business Research
– volume: 13
  start-page: 159
  year: 2014
  end-page: 176
  ident: b0405
  article-title: Application of the stimuli-organism-response (SOR) framework to online shopping behavior
  publication-title: Journal of Internet Commerce
– volume: 85
  start-page: 83
  year: 2021
  end-page: 100
  ident: b0570
  article-title: Generating content increases enjoyment by immersing consumers and accelerating perceived time
  publication-title: Journal of marketing
– volume: 140
  year: 2023
  ident: b0055
  article-title: Using augmented reality to reduce cognitive dissonance and increase purchase intention
  publication-title: Computers in Human Behavior
– volume: 24
  start-page: 85
  year: 2014
  end-page: 114
  ident: b0090
  article-title: Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk
  publication-title: Information Systems Journal
– reference: , 73.
– volume: 17
  start-page: 287
  year: 2013
  end-page: 304
  ident: b0385
  article-title: Expected user experience of mobile augmented reality services: A user study in the context of shopping centres
  publication-title: Personal and ubiquitous computing
– volume: 49
  start-page: 43
  year: 2019
  end-page: 53
  ident: b0445
  article-title: Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
  publication-title: Journal of retailing and Consumer Services
– volume: 63
  year: 2021
  ident: b0230
  article-title: Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation
  publication-title: Journal of retailing and Consumer Services
– volume: 86
  start-page: 95
  year: 2016
  end-page: 108
  ident: b0630
  article-title: Consumer behavior in social commerce: A literature review
  publication-title: Decision support systems
– volume: 39
  start-page: 508
  year: 2022
  end-page: 523
  ident: b0155
  article-title: Can augmented reality satisfy consumers' need for touch?
  publication-title: Psychology & Marketing
– volume: 3
  start-page: 142
  year: 2003
  end-page: 156
  ident: b0470
  article-title: A theoretical exploration and model of consumer expectations, post-purchase affective states and affective behaviour
  publication-title: Journal of Consumer Behaviour: An International Research Review
– volume: 7
  start-page: 225
  year: 1998
  end-page: 240
  ident: b0590
  article-title: Measuring presence in virtual environments: A presence questionnaire
  publication-title: Presence
– reference: Johnson, N., & Wells, J. D. (2011). The effect of website quality on information disclosure: A cue utilization theory perspective.
– volume: 22
  start-page: 1212
  year: 2019
  end-page: 1229
  ident: b0500
  article-title: How does immersion work in augmented reality games? A user-centric view of immersion and engagement
  publication-title: Information, communication & society
– reference: Su, X., Lin, W., Xu, A., Huang, L., Wu, J., Cai, S., Sun, L., & Xu, W. (2019). Customer experience and continual usage willingness of fresh products APPs: based on the framework of the cue utilization theory. 2019 International Conference on Industrial Engineering and Systems Management (IESM).
– volume: 38
  start-page: 23
  year: 2000
  end-page: 33
  ident: b0320
  article-title: Exploring the factors associated with Web site success in the context of electronic commerce
  publication-title: Information & Management
– volume: 54
  year: 2022
  ident: b0025
  article-title: Shopping with augmented reality: How wow-effect changes the equations!
  publication-title: Electronic commerce research and applications
– reference: Davenport, P., Noroozi, S., Sewell, P., Zahedi, S., McCarthy, J., & McGrath, M. (2017). An augmented reality method of visualising transtibial socket pressures and limb orientation.
– volume: 124
  start-page: 243
  year: 2017
  end-page: 256
  ident: b0105
  article-title: Enabling smart retail settings via mobile augmented reality shopping apps
  publication-title: Technological Forecasting and Social Change
– volume: 20
  start-page: 550
  year: 2021
  end-page: 563
  ident: b0115
  article-title: Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore
  publication-title: Journal of Consumer Behaviour
– reference: Dzulfikar, M. F., Purwandari, B., Sensuse, D. I., Lusa, J. S., Solichah, I., Prima, P., & Wilarso, I. (2018). Personalization features on business-to-consumer e-commerce: Review and future directions. 2018 4th International Conference on Information Management (ICIM).
– volume: 43
  start-page: 25
  year: 2003
  end-page: 31
  ident: b0285
  article-title: Going with the flow: Predicting online purchase intentions
  publication-title: Journal of Computer Information Systems
– reference: Ringle, C. M., Wende, S., & Becker, J.-M. (2015). SmartPLS 3.
– volume: 131
  start-page: 131
  year: 2019
  end-page: 143
  ident: b0430
  article-title: Human augmentation: Past, present and future
  publication-title: International Journal of Human-Computer Studies
– volume: 122
  start-page: 423
  year: 2021
  end-page: 436
  ident: b0050
  article-title: Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
  publication-title: Journal of Business Research
– volume: 38
  start-page: 81
  year: 2017
  end-page: 95
  ident: b0400
  article-title: Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
  publication-title: Journal of retailing and Consumer Services
– volume: 25
  start-page: 732
  year: 2008
  end-page: 755
  ident: b0415
  article-title: Comparing the perceived value of information and entertainment mobile services
  publication-title: Psychology & Marketing
– volume: 21
  start-page: 155
  year: 2018
  end-page: 172
  ident: b0205
  article-title: Artificial intelligence in service
  publication-title: Journal of Service Research
– volume: 101
  start-page: 210
  year: 2019
  end-page: 224
  ident: b0335
  article-title: Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
  publication-title: Computers in Human Behavior
– reference: Stoyanova, J., Brito, P. Q., Georgieva, P., & Milanova, M. (2015). Comparison of consumer purchase intention between interactive and augmented reality shopping platforms through statistical analyses. 2015 International Symposium on Innovations in Intelligent SysTems and Applications (INISTA).
– volume: 24
  start-page: 588
  year: 2018
  end-page: 598
  ident: b0040
  article-title: Processing fluency: Examining its relationship with thinking style and purchase intention
  publication-title: Journal of Marketing Communications
– reference: Huynh, B., Ibrahim, A., Chang, Y. S., Höllerer, T., & O'Donovan, J. (2018). A study of situated product recommendations in augmented reality. 2018 IEEE International Conference on Artificial Intelligence and Virtual Reality (AIVR).
– volume: 66
  start-page: 183
  year: 1959
  ident: b0130
  article-title: The effect of emotion on cue utilization and the organization of behavior
  publication-title: Psychological review
– volume: 42
  start-page: 401
  year: 2005
  end-page: 413
  ident: b0490
  article-title: Extrinsic versus intrinsic motivations for consumers to shop on-line
  publication-title: Information & Management
– volume: 27
  start-page: 197
  year: 2019
  end-page: 211
  ident: b0475
  article-title: How to specify, estimate, and validate higher-order constructs in PLS-SEM
  publication-title: Australasian Marketing Journal (AMJ)
– volume: 15
  start-page: 459
  year: 2016
  end-page: 476
  ident: b0150
  article-title: Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch
  publication-title: Journal of Consumer Behaviour
– volume: 19
  start-page: 668
  year: 2010
  end-page: 686
  ident: b0065
  article-title: Effects of visual and textual information in online product presentations: Looking for the best combination in website design
  publication-title: European Journal of Information Systems
– volume: 4
  start-page: 1
  year: 2012
  end-page: 24
  ident: b0495
  article-title: Effects of web atmospheric cues on users’ emotional responses in e-commerce
  publication-title: AIS Transactions on Human-Computer Interaction
– volume: 30
  start-page: 252
  year: 2016
  end-page: 261
  ident: b0220
  article-title: Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
  publication-title: Journal of retailing and Consumer Services
– volume: 43
  start-page: 115
  year: 2015
  end-page: 135
  ident: b0185
  article-title: A new criterion for assessing discriminant validity in variance-based structural equation modeling
  publication-title: Journal of the Academy of Marketing science
– volume: 19
  start-page: 139
  year: 2011
  end-page: 152
  ident: b0160
  article-title: PLS-SEM: Indeed a silver bullet
  publication-title: Journal of Marketing theory and Practice
– volume: 7
  start-page: 435
  year: 2016
  ident: b0075
  article-title: Cue utilization and cognitive load in novel task performance
  publication-title: Frontiers in Psychology
– volume: 64
  year: 2022
  ident: b0030
  article-title: Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
  publication-title: Journal of retailing and Consumer Services
– volume: 35
  year: 2019
  ident: b0510
  article-title: Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
  publication-title: Electronic commerce research and applications
– volume: 124
  start-page: 357
  year: 2021
  end-page: 373
  ident: b0290
  article-title: Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
  publication-title: Journal of Business Research
– volume: Vol. 19
  start-page: 389
  year: 1984
  end-page: 410
  ident: b0560
  article-title: Effects of mere exposure, cognitive set and task expectations on aesthetic appreciation
  publication-title: Advances in Psychology
– volume: 36
  start-page: 1308
  year: 2017
  end-page: 1327
  ident: b0345
  article-title: Designing social commerce platforms based on consumers’ intentions
  publication-title: Behaviour & Information Technology
– volume: 40
  start-page: 750
  year: 2023
  end-page: 776
  ident: b0120
  article-title: Metaverse marketing: How the metaverse will shape the future of consumer research and practice
  publication-title: Psychology & Marketing
– volume: 64
  start-page: 980
  year: 2015
  end-page: 988
  ident: b0035
  article-title: Bio-based PLA_PHB plasticized blend films: Processing and structural characterization
  publication-title: LWT-Food Science and Technology
– volume: 140
  start-page: 657
  year: 2022
  end-page: 669
  ident: b0095
  article-title: Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
  publication-title: Journal of Business Research
– volume: 29
  start-page: 89
  year: 2019
  end-page: 103
  ident: b0485
  article-title: Variety seeking, satiation, and maximizing enjoyment over time
  publication-title: Journal of Consumer Psychology
– volume: 21
  start-page: 144
  year: 2020
  end-page: 167
  ident: b0605
  article-title: What drives consumer shopping behavior in live streaming commerce?
  publication-title: Journal of Electronic Commerce Research
– volume: 57
  start-page: 123
  year: 2014
  end-page: 146
  ident: b0325
  article-title: Partial least squares (PLS) structural equation modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it
  publication-title: IEEE transactions on professional communication
– start-page: 75
  year: 1997
  end-page: 80
  ident: b0555
  article-title: Effective frequency: One exposure or three factors?
  publication-title: Journal of Advertising Research
– volume: 12
  start-page: 349
  year: 2005
  end-page: 373
  ident: b0375
  article-title: Toward a second-generation theory of fiscal federalism
  publication-title: International tax and public finance
– year: 2022
  ident: b0300
  article-title: Exploring the role of augmented reality in online impulse behaviour
  publication-title: International Journal of Retail & Distribution
– volume: 22
  start-page: 74
  year: 2004
  end-page: 86
  ident: b0080
  article-title: Technology adaptation in e-commerce: Key determinants of virtual stores acceptance
  publication-title: European Management Journal
– volume: 60
  year: 2021
  ident: b0370
  article-title: Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
  publication-title: Journal of retailing and Consumer Services
– year: 2018
  ident: b0580
  article-title: The impact of experiential augmented reality applications on fashion purchase intention
  publication-title: International Journal of Retail & Distribution Management
– reference: Liang, T.-P., Li, Y.-W., & Turban, E. (2009). Personalized services as empathic responses: The role of intimacy.
– volume: 36
  start-page: 271
  year: 2016
  end-page: 283
  ident: b0575
  article-title: Seller reputation or product presentation? An empirical investigation from cue utilization perspective
  publication-title: International Journal of Information Management
– volume: 37
  start-page: 113
  year: 2016
  end-page: 130
  ident: b0195
  article-title: Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy
  publication-title: Journal of Current Issues & Research in Advertising
– volume: 17
  start-page: 19
  year: 2011
  end-page: 38
  ident: b0585
  article-title: “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews
  publication-title: Journal of Computer-Mediated Communication
– reference: .
– year: 2015
  ident: b0410
  article-title: Consumer trust in 3D virtual worlds and its impact on real world purchase intention
  publication-title: Nankai Business Review
– reference: Swearingen, K., & Sinha, R. (2001). Beyond algorithms: An HCI perspective on recommender systems. ACM SIGIR 2001 workshop on recommender systems.
– volume: 95
  start-page: 24
  year: 2019
  end-page: 41
  ident: b0280
  article-title: New hidden persuaders: An investigation of attribute-level anchoring effects of product recommendations
  publication-title: Journal of Retailing
– volume: 15
  start-page: 502
  year: 2021
  end-page: 525
  ident: b0260
  article-title: How interactivity and vividness influence consumer virtual reality shopping experience: The mediating role of telepresence
  publication-title: Journal of Research in Interactive Marketing
– year: 2017
  ident: b0435
  article-title: Influence of augmented reality on purchase intention: The IKEA case
  publication-title: In.
– year: 2021
  ident: b0295
  article-title: Augmented reality in online retailing: A systematic review and research agenda
  publication-title: International Journal of Retail & Distribution Management
– volume: 58
  year: 2021
  ident: b0100
  article-title: Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism
  publication-title: Information & Management
– year: 2018
  ident: b0635
  article-title: The influence of online cross-recommendation on consumers’ instant cross-buying intention: The moderating role of decision-making difficulty
– volume: 47
  year: 2020
  ident: b0515
  article-title: Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products
  publication-title: Telematics and Informatics
– volume: 54
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0025
  article-title: Shopping with augmented reality: How wow-effect changes the equations!
  publication-title: Electronic commerce research and applications
  doi: 10.1016/j.elerap.2022.101166
– start-page: 475
  year: 2007
  ident: 10.1016/j.jbusres.2024.114813_b0240
  article-title: The effects of presentation formats and task complexity on online consumers' product understanding
  publication-title: MIS quarterly
  doi: 10.2307/25148804
– volume: 36
  start-page: 271
  issue: 3
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0575
  article-title: Seller reputation or product presentation? An empirical investigation from cue utilization perspective
  publication-title: International Journal of Information Management
  doi: 10.1016/j.ijinfomgt.2015.12.006
– volume: 16
  start-page: 85
  issue: 1
  year: 2005
  ident: 10.1016/j.jbusres.2024.114813_b0595
  article-title: A theoretical integration of user satisfaction and technology acceptance
  publication-title: Information Systems Research
  doi: 10.1287/isre.1050.0042
– volume: 63
  start-page: 324
  issue: 3
  year: 2010
  ident: 10.1016/j.jbusres.2024.114813_b0135
  article-title: Insufficient discriminant validity: A comment on Bove, Pervan, Beatty, and Shiu (2009)
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2009.05.003
– volume: 63
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0425
  article-title: How mobile augmented reality applications affect continuous use and purchase intentions: A cognition-affect-conation perspective
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102680
– year: 2018
  ident: 10.1016/j.jbusres.2024.114813_b0580
  article-title: The impact of experiential augmented reality applications on fashion purchase intention
  publication-title: International Journal of Retail & Distribution Management
  doi: 10.1108/IJRDM-06-2017-0117
– start-page: 147
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0610
  article-title: Augmented Reality in Experiential Marketing: The Effects on Consumer Utilitarian and Hedonic Perceptions and Behavioural Responses
– volume: 66
  start-page: 183
  issue: 3
  year: 1959
  ident: 10.1016/j.jbusres.2024.114813_b0130
  article-title: The effect of emotion on cue utilization and the organization of behavior
  publication-title: Psychological review
  doi: 10.1037/h0047707
– volume: 3
  start-page: 142
  issue: 2
  year: 2003
  ident: 10.1016/j.jbusres.2024.114813_b0470
  article-title: A theoretical exploration and model of consumer expectations, post-purchase affective states and affective behaviour
  publication-title: Journal of Consumer Behaviour: An International Research Review
  doi: 10.1002/cb.129
– volume: 42
  start-page: 401
  issue: 3
  year: 2005
  ident: 10.1016/j.jbusres.2024.114813_b0490
  article-title: Extrinsic versus intrinsic motivations for consumers to shop on-line
  publication-title: Information & Management
  doi: 10.1016/j.im.2004.01.009
– ident: 10.1016/j.jbusres.2024.114813_b0125
  doi: 10.1109/INFOMAN.2018.8392839
– volume: 12
  start-page: 349
  issue: 4
  year: 2005
  ident: 10.1016/j.jbusres.2024.114813_b0375
  article-title: Toward a second-generation theory of fiscal federalism
  publication-title: International tax and public finance
  doi: 10.1007/s10797-005-1619-9
– volume: 61
  start-page: 38
  issue: 3
  year: 1997
  ident: 10.1016/j.jbusres.2024.114813_b0005
  article-title: Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces
  publication-title: Journal of marketing
  doi: 10.1177/002224299706100303
– volume: 27
  start-page: 197
  issue: 3
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0475
  article-title: How to specify, estimate, and validate higher-order constructs in PLS-SEM
  publication-title: Australasian Marketing Journal (AMJ)
  doi: 10.1016/j.ausmj.2019.05.003
– volume: 34
  start-page: 229
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0420
  article-title: Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2016.10.005
– volume: 75
  start-page: 27
  issue: 3
  year: 2011
  ident: 10.1016/j.jbusres.2024.114813_b0250
  article-title: Do marketing media have life cycles? The case of product placement in movies
  publication-title: Journal of marketing
  doi: 10.1509/jmkg.75.3.27
– volume: 38
  start-page: 81
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0400
  article-title: Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2017.05.011
– year: 2011
  ident: 10.1016/j.jbusres.2024.114813_b0070
  article-title: The propensity of e-commerce usage: The influencing variables
  publication-title: Management Research Review.
  doi: 10.1108/01409171111146706
– volume: 21
  start-page: 155
  issue: 2
  year: 2018
  ident: 10.1016/j.jbusres.2024.114813_b0205
  article-title: Artificial intelligence in service
  publication-title: Journal of Service Research
  doi: 10.1177/1094670517752459
– ident: 10.1016/j.jbusres.2024.114813_b0215
  doi: 10.1109/AIVR.2018.00013
– volume: 21
  start-page: 144
  issue: 3
  year: 2020
  ident: 10.1016/j.jbusres.2024.114813_b0605
  article-title: What drives consumer shopping behavior in live streaming commerce?
  publication-title: Journal of Electronic Commerce Research
– volume: 77
  start-page: 511
  issue: 4
  year: 2001
  ident: 10.1016/j.jbusres.2024.114813_b0085
  article-title: Hedonic and utilitarian motivations for online retail shopping behavior
  publication-title: Journal of Retailing
  doi: 10.1016/S0022-4359(01)00056-2
– volume: 61
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0275
  article-title: The role of cognitive and affective responses in the relationship between internal and external stimuli on online impulse buying behavior
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102567
– volume: 50
  start-page: 46
  issue: 1
  year: 2000
  ident: 10.1016/j.jbusres.2024.114813_b0305
  article-title: The limited capacity model of mediated message processing
  publication-title: Journal of communication
  doi: 10.1111/j.1460-2466.2000.tb02833.x
– volume: 22
  start-page: 74
  issue: 1
  year: 2004
  ident: 10.1016/j.jbusres.2024.114813_b0080
  article-title: Technology adaptation in e-commerce: Key determinants of virtual stores acceptance
  publication-title: European Management Journal
  doi: 10.1016/j.emj.2003.11.014
– ident: 10.1016/j.jbusres.2024.114813_b0530
  doi: 10.1109/INISTA.2015.7276727
– ident: 10.1016/j.jbusres.2024.114813_b0550
– volume: 25
  start-page: 453
  issue: 4
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0140
  article-title: The state of augmented reality advertising around the globe: A multi-cultural content analysis
  publication-title: Journal of Promotion Management
  doi: 10.1080/10496491.2018.1448323
– volume: 30
  start-page: 252
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0220
  article-title: Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2016.02.004
– volume: 7
  start-page: 225
  issue: 3
  year: 1998
  ident: 10.1016/j.jbusres.2024.114813_b0590
  article-title: Measuring presence in virtual environments: A presence questionnaire
  publication-title: Presence
  doi: 10.1162/105474698565686
– volume: 15
  start-page: 459
  issue: 5
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0150
  article-title: Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch
  publication-title: Journal of Consumer Behaviour
  doi: 10.1002/cb.1585
– volume: 138
  start-page: 398
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0480
  article-title: Latent class analysis in PLS-SEM: A review and recommendations for future applications
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2021.08.051
– year: 2005
  ident: 10.1016/j.jbusres.2024.114813_b0600
  article-title: Towards understanding members' interactivity, trust, and flow in online travel community
  publication-title: Industrial Management & Data Systems
  doi: 10.1108/02635570510616120
– volume: 38
  start-page: 23
  issue: 1
  year: 2000
  ident: 10.1016/j.jbusres.2024.114813_b0320
  article-title: Exploring the factors associated with Web site success in the context of electronic commerce
  publication-title: Information & Management
  doi: 10.1016/S0378-7206(00)00049-5
– volume: 22
  start-page: 1212
  issue: 9
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0500
  article-title: How does immersion work in augmented reality games? A user-centric view of immersion and engagement
  publication-title: Information, communication & society
  doi: 10.1080/1369118X.2017.1411519
– ident: 10.1016/j.jbusres.2024.114813_b0540
  doi: 10.1109/IESM45758.2019.8948142
– volume: 13
  start-page: 159
  issue: 3–4
  year: 2014
  ident: 10.1016/j.jbusres.2024.114813_b0405
  article-title: Application of the stimuli-organism-response (SOR) framework to online shopping behavior
  publication-title: Journal of Internet Commerce
  doi: 10.1080/15332861.2014.944437
– year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0295
  article-title: Augmented reality in online retailing: A systematic review and research agenda
  publication-title: International Journal of Retail & Distribution Management
– volume: 35
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0510
  article-title: Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
  publication-title: Electronic commerce research and applications
  doi: 10.1016/j.elerap.2019.100854
– volume: 86
  start-page: 95
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0630
  article-title: Consumer behavior in social commerce: A literature review
  publication-title: Decision support systems
  doi: 10.1016/j.dss.2016.04.001
– volume: 8
  start-page: 17
  issue: 1
  year: 2013
  ident: 10.1016/j.jbusres.2024.114813_b0340
  article-title: Shopping and word-of-mouth intentions on social media
  publication-title: Journal of theoretical and applied electronic commerce research
  doi: 10.4067/S0718-18762013000100003
– volume: 4
  start-page: 1
  issue: 1
  year: 2012
  ident: 10.1016/j.jbusres.2024.114813_b0495
  article-title: Effects of web atmospheric cues on users’ emotional responses in e-commerce
  publication-title: AIS Transactions on Human-Computer Interaction
  doi: 10.17705/1thci.00036
– volume: 24
  start-page: 88
  issue: 1
  year: 2008
  ident: 10.1016/j.jbusres.2024.114813_b0310
  article-title: Empirical analysis of consumer reaction to the virtual reality shopping mall
  publication-title: Computers in Human Behavior
  doi: 10.1016/j.chb.2007.01.018
– volume: 49
  start-page: 43
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0445
  article-title: Augmented reality marketing: How mobile AR-apps can improve brands through inspiration
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2019.03.004
– volume: 73
  start-page: 16
  issue: 1
  year: 1966
  ident: 10.1016/j.jbusres.2024.114813_b0565
  article-title: Habituation: A model phenomenon for the study of neuronal substrates of behavior
  publication-title: Psychological review
  doi: 10.1037/h0022681
– year: 2018
  ident: 10.1016/j.jbusres.2024.114813_b0635
– volume: 135
  start-page: 663
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0145
  article-title: The role of visual cues in eWOM on consumers’ behavioral intention and decisions
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2021.06.055
– ident: 10.1016/j.jbusres.2024.114813_b0355
  doi: 10.1007/978-3-319-68557-1_34
– volume: 101
  start-page: 210
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0335
  article-title: Shopping in the digital world: Examining customer engagement through augmented reality mobile applications
  publication-title: Computers in Human Behavior
  doi: 10.1016/j.chb.2019.07.002
– volume: 40
  start-page: 750
  issue: 4
  year: 2023
  ident: 10.1016/j.jbusres.2024.114813_b0120
  article-title: Metaverse marketing: How the metaverse will shape the future of consumer research and practice
  publication-title: Psychology & Marketing
  doi: 10.1002/mar.21767
– volume: 17
  start-page: 661
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0395
  article-title: Facilitating imaginations through online product presentation videos: Effects on imagery fluency, product attitude and purchase intention
  publication-title: Electronic Commerce Research
  doi: 10.1007/s10660-016-9250-7
– volume: 36
  start-page: 1308
  issue: 12
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0345
  article-title: Designing social commerce platforms based on consumers’ intentions
  publication-title: Behaviour & Information Technology
  doi: 10.1080/0144929X.2017.1386713
– volume: 122
  start-page: 423
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0050
  article-title: Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2020.08.041
– ident: 10.1016/j.jbusres.2024.114813_b0315
– volume: 21
  start-page: 111
  issue: 3
  year: 2004
  ident: 10.1016/j.jbusres.2024.114813_b0235
  article-title: Virtual product experience: Effects of visual and functional control of products on perceived diagnosticity and flow in electronic shopping
  publication-title: Journal of Management Information Systems
  doi: 10.1080/07421222.2004.11045817
– year: 2013
  ident: 10.1016/j.jbusres.2024.114813_b0180
– year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0435
  article-title: Influence of augmented reality on purchase intention: The IKEA case
  publication-title: In.
– volume: 64
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0030
  article-title: Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102756
– volume: 57
  issue: 2
  year: 2020
  ident: 10.1016/j.jbusres.2024.114813_b0350
  article-title: Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities
  publication-title: Information & Management
  doi: 10.1016/j.im.2019.05.004
– volume: 17
  start-page: 287
  issue: 2
  year: 2013
  ident: 10.1016/j.jbusres.2024.114813_b0385
  article-title: Expected user experience of mobile augmented reality services: A user study in the context of shopping centres
  publication-title: Personal and ubiquitous computing
  doi: 10.1007/s00779-011-0494-x
– volume: 52
  start-page: 1
  issue: 1
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0060
  article-title: A review on deep learning for recommender systems: Challenges and remedies
  publication-title: Artificial Intelligence Review
  doi: 10.1007/s10462-018-9654-y
– volume: 43
  start-page: 115
  issue: 1
  year: 2015
  ident: 10.1016/j.jbusres.2024.114813_b0185
  article-title: A new criterion for assessing discriminant validity in variance-based structural equation modeling
  publication-title: Journal of the Academy of Marketing science
  doi: 10.1007/s11747-014-0403-8
– year: 2015
  ident: 10.1016/j.jbusres.2024.114813_b0390
  article-title: The review of the effectivity of the augmented reality experiential marketing tool in customer engagement. Global Journal of Management And
  publication-title: Business Research.
– volume: Vol. 19
  start-page: 389
  year: 1984
  ident: 10.1016/j.jbusres.2024.114813_b0560
  article-title: Effects of mere exposure, cognitive set and task expectations on aesthetic appreciation
– volume: 24
  start-page: 588
  issue: 6
  year: 2018
  ident: 10.1016/j.jbusres.2024.114813_b0040
  article-title: Processing fluency: Examining its relationship with thinking style and purchase intention
  publication-title: Journal of Marketing Communications
  doi: 10.1080/13527266.2016.1167765
– volume: 25
  start-page: 732
  issue: 8
  year: 2008
  ident: 10.1016/j.jbusres.2024.114813_b0415
  article-title: Comparing the perceived value of information and entertainment mobile services
  publication-title: Psychology & Marketing
  doi: 10.1002/mar.20236
– volume: 133
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0450
  article-title: What is XR? Towards a framework for augmented and virtual reality
  publication-title: Computers in Human Behavior
  doi: 10.1016/j.chb.2022.107289
– volume: 32
  start-page: 987
  issue: 9–10
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0225
  article-title: ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applications
  publication-title: Journal of Marketing Management
  doi: 10.1080/0267257X.2016.1174726
– year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0625
– year: 2007
  ident: 10.1016/j.jbusres.2024.114813_b0330
  article-title: Augmented reality e-commerce assistant system: Trying while shopping
– volume: 53
  start-page: 635
  issue: 4
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0535
  article-title: Contrasting perspectives–practitioner’s viewpoint on personalised marketing communication
  publication-title: European Journal of Marketing
  doi: 10.1108/EJM-11-2017-0896
– start-page: 75
  year: 1997
  ident: 10.1016/j.jbusres.2024.114813_b0555
  article-title: Effective frequency: One exposure or three factors?
  publication-title: Journal of Advertising Research
– volume: 32
  start-page: 387
  issue: 3
  year: 2008
  ident: 10.1016/j.jbusres.2024.114813_b0620
  article-title: Relationships among experiential marketing, experiential value, and customer satisfaction
  publication-title: Journal of Hospitality & Tourism Research
  doi: 10.1177/1096348008317392
– volume: 140
  year: 2023
  ident: 10.1016/j.jbusres.2024.114813_b0055
  article-title: Using augmented reality to reduce cognitive dissonance and increase purchase intention
  publication-title: Computers in Human Behavior
  doi: 10.1016/j.chb.2022.107564
– volume: 124
  start-page: 357
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0290
  article-title: Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce: A comparative study
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2020.10.050
– volume: 177
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0045
  article-title: Usage of augmented reality (AR) and development of e-learning outcomes: An empirical evaluation of students’e-learning experience
  publication-title: Computers & Education
  doi: 10.1016/j.compedu.2021.104383
– start-page: 731
  year: 2011
  ident: 10.1016/j.jbusres.2024.114813_b0365
  article-title: Enhancing brand equity through flow and telepresence: A comparison of 2D and 3D virtual worlds
  publication-title: MIS quarterly
  doi: 10.2307/23042806
– volume: 63
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0230
  article-title: Augmented reality shopping application usage: The influence of attitude, value, and characteristics of innovation
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102720
– ident: 10.1016/j.jbusres.2024.114813_b0440
  doi: 10.1016/j.jbusres.2021.12.084
– volume: 140
  start-page: 657
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0095
  article-title: Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2021.11.031
– volume: 15
  start-page: 502
  issue: 3
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0260
  article-title: How interactivity and vividness influence consumer virtual reality shopping experience: The mediating role of telepresence
  publication-title: Journal of Research in Interactive Marketing
  doi: 10.1108/JRIM-07-2020-0148
– year: 2015
  ident: 10.1016/j.jbusres.2024.114813_b0410
  article-title: Consumer trust in 3D virtual worlds and its impact on real world purchase intention
  publication-title: Nankai Business Review
  doi: 10.1108/NBRI-03-2015-0009
– volume: 67
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0210
  article-title: A new reality: Exploring continuance intention to use mobile augmented reality for entertainment purposes
  publication-title: Technology in Society
  doi: 10.1016/j.techsoc.2021.101757
– volume: 15
  start-page: 386
  issue: 3
  year: 1988
  ident: 10.1016/j.jbusres.2024.114813_b0015
  article-title: The formation of affective judgments: The cognitive-affective model versus the independence hypothesis
  publication-title: Journal of Consumer research
  doi: 10.1086/209176
– volume: 17
  start-page: 19
  issue: 1
  year: 2011
  ident: 10.1016/j.jbusres.2024.114813_b0585
  article-title: “Highly recommended!” The content characteristics and perceived usefulness of online consumer reviews
  publication-title: Journal of Computer-Mediated Communication
  doi: 10.1111/j.1083-6101.2011.01551.x
– year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0170
  article-title: A primer on partial least squares structural equation modeling (PLS-SEM)
  publication-title: Sage
– year: 2013
  ident: 10.1016/j.jbusres.2024.114813_b0360
  article-title: Comparing data collection alternatives: Amazon Mturk, college students, and secondary data analysis
– year: 2014
  ident: 10.1016/j.jbusres.2024.114813_b0255
  article-title: Pepsi’s bus stop ad in London might be the best use of augmented reality yet
  publication-title: The Verge.
– volume: 85
  year: 2020
  ident: 10.1016/j.jbusres.2024.114813_b0265
  article-title: The chain of effects from authenticity cues to purchase intention: The role of emotions and restaurant image
  publication-title: International Journal of Hospitality Management
  doi: 10.1016/j.ijhm.2019.102354
– volume: 57
  start-page: 123
  issue: 2
  year: 2014
  ident: 10.1016/j.jbusres.2024.114813_b0325
  article-title: Partial least squares (PLS) structural equation modeling (SEM) for building and testing behavioral causal theory: When to choose it and how to use it
  publication-title: IEEE transactions on professional communication
  doi: 10.1109/TPC.2014.2312452
– volume: 64
  start-page: 980
  issue: 2
  year: 2015
  ident: 10.1016/j.jbusres.2024.114813_b0035
  article-title: Bio-based PLA_PHB plasticized blend films: Processing and structural characterization
  publication-title: LWT-Food Science and Technology
  doi: 10.1016/j.lwt.2015.06.032
– volume: 19
  start-page: 139
  issue: 2
  year: 2011
  ident: 10.1016/j.jbusres.2024.114813_b0160
  article-title: PLS-SEM: Indeed a silver bullet
  publication-title: Journal of Marketing theory and Practice
  doi: 10.2753/MTP1069-6679190202
– volume: 37
  start-page: 113
  issue: 2
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0195
  article-title: Novelty effects in augmented reality advertising environments: The influence of exposure time and self-efficacy
  publication-title: Journal of Current Issues & Research in Advertising
  doi: 10.1080/10641734.2016.1171179
– volume: 63
  start-page: 926
  issue: 9–10
  year: 2010
  ident: 10.1016/j.jbusres.2024.114813_b0455
  article-title: A proposed model of online consumer behavior: Assessing the role of gender
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2009.02.027
– volume: 131
  start-page: 131
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0430
  article-title: Human augmentation: Past, present and future
  publication-title: International Journal of Human-Computer Studies
  doi: 10.1016/j.ijhcs.2019.05.008
– volume: 39
  start-page: 89
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0615
  article-title: Is augmented reality technology an effective tool for e-commerce? An interactivity and vividness perspective
  publication-title: Journal of Interactive Marketing
  doi: 10.1016/j.intmar.2017.04.001
– volume: 29
  start-page: 89
  issue: 1
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0485
  article-title: Variety seeking, satiation, and maximizing enjoyment over time
  publication-title: Journal of Consumer Psychology
  doi: 10.1002/jcpy.1068
– ident: 10.1016/j.jbusres.2024.114813_b0505
  doi: 10.1145/3304181.3304216
– volume: 43
  start-page: 25
  issue: 4
  year: 2003
  ident: 10.1016/j.jbusres.2024.114813_b0285
  article-title: Going with the flow: Predicting online purchase intentions
  publication-title: Journal of Computer Information Systems
  doi: 10.1080/08874417.2003.11647530
– volume: 35
  start-page: 67
  issue: 1
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0520
  article-title: Exhaustion and dependency: A habituation–sensitization perspective on the duality of habit in social media use
  publication-title: Information Technology & People
  doi: 10.1108/ITP-11-2019-0603
– ident: 10.1016/j.jbusres.2024.114813_b0245
– volume: 109
  start-page: 101
  year: 2020
  ident: 10.1016/j.jbusres.2024.114813_b0165
  article-title: Assessing measurement model quality in PLS-SEM using confirmatory composite analysis
  publication-title: Journal of Business Research
  doi: 10.1016/j.jbusres.2019.11.069
– volume: 7
  start-page: 435
  year: 2016
  ident: 10.1016/j.jbusres.2024.114813_b0075
  article-title: Cue utilization and cognitive load in novel task performance
  publication-title: Frontiers in Psychology
  doi: 10.3389/fpsyg.2016.00435
– volume: 19
  start-page: 668
  issue: 6
  year: 2010
  ident: 10.1016/j.jbusres.2024.114813_b0065
  article-title: Effects of visual and textual information in online product presentations: Looking for the best combination in website design
  publication-title: European Journal of Information Systems
  doi: 10.1057/ejis.2010.42
– year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0300
  article-title: Exploring the role of augmented reality in online impulse behaviour
  publication-title: International Journal of Retail & Distribution
  doi: 10.1108/IJRDM-11-2021-0535
– year: 2008
  ident: 10.1016/j.jbusres.2024.114813_b0380
  article-title: Efficient mobile museum guidance system using augmented reality
– ident: 10.1016/j.jbusres.2024.114813_b0110
– volume: 124
  start-page: 243
  year: 2017
  ident: 10.1016/j.jbusres.2024.114813_b0105
  article-title: Enabling smart retail settings via mobile augmented reality shopping apps
  publication-title: Technological Forecasting and Social Change
  doi: 10.1016/j.techfore.2016.09.032
– volume: 64
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0545
  article-title: Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102828
– volume: 24
  start-page: 13
  issue: 2
  year: 2007
  ident: 10.1016/j.jbusres.2024.114813_b0175
  article-title: Overcoming online information privacy concerns: An information-processing theory approach
  publication-title: Journal of Management Information Systems
  doi: 10.2753/MIS0742-1222240202
– ident: 10.1016/j.jbusres.2024.114813_b0460
– volume: 20
  start-page: 550
  issue: 3
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0115
  article-title: Consumers' perceived value of healthier eating: A SEM analysis of the internalisation of dietary norms considering perceived usefulness, subjective norms, and intrinsic motivations in Singapore
  publication-title: Journal of Consumer Behaviour
  doi: 10.1002/cb.1884
– volume: 65
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0190
  article-title: The role of perceived enjoyment and perceived informativeness in assessing the acceptance of AR wearables
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2020.102259
– volume: 30
  start-page: 749
  issue: 9
  year: 2013
  ident: 10.1016/j.jbusres.2024.114813_b0020
  article-title: The interplay of information diagnosticity and need for cognitive closure in determining choice confidence
  publication-title: Psychology & Marketing
  doi: 10.1002/mar.20643
– volume: 39
  start-page: 508
  issue: 3
  year: 2022
  ident: 10.1016/j.jbusres.2024.114813_b0155
  article-title: Can augmented reality satisfy consumers' need for touch?
  publication-title: Psychology & Marketing
  doi: 10.1002/mar.21618
– volume: 22
  start-page: 45
  issue: 2
  year: 2008
  ident: 10.1016/j.jbusres.2024.114813_b0270
  article-title: Adoption of virtual try-on technology for online apparel shopping
  publication-title: Journal of Interactive Marketing
  doi: 10.1002/dir.20113
– volume: 62
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0200
  article-title: “Yes, we do. Why not use augmented reality?” customer responses to experiential presentations of AR-based applications
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102649
– ident: 10.1016/j.jbusres.2024.114813_b0010
  doi: 10.1007/978-3-030-40690-5_12
– volume: 60
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0370
  article-title: Augmented reality in smart retailing: A (n)(A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
  publication-title: Journal of retailing and Consumer Services
  doi: 10.1016/j.jretconser.2021.102464
– volume: 29
  start-page: 354
  issue: 4
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0465
  article-title: Augmented reality and the customer journey: An exploratory study
  publication-title: Australasian Marketing Journal
  doi: 10.1016/j.ausmj.2020.06.010
– volume: 24
  start-page: 85
  issue: 1
  year: 2014
  ident: 10.1016/j.jbusres.2024.114813_b0090
  article-title: Understanding customers' repeat purchase intentions in B2C e-commerce: The roles of utilitarian value, hedonic value and perceived risk
  publication-title: Information Systems Journal
  doi: 10.1111/j.1365-2575.2012.00407.x
– volume: 47
  year: 2020
  ident: 10.1016/j.jbusres.2024.114813_b0515
  article-title: Technology acceptance theories and factors influencing artificial Intelligence-based intelligent products
  publication-title: Telematics and Informatics
  doi: 10.1016/j.tele.2019.101324
– volume: 42
  start-page: 73
  issue: 4
  year: 1992
  ident: 10.1016/j.jbusres.2024.114813_b0525
  article-title: Defining virtual reality: Dimensions determining telepresence
  publication-title: Journal of communication
  doi: 10.1111/j.1460-2466.1992.tb00812.x
– volume: 95
  start-page: 24
  issue: 1
  year: 2019
  ident: 10.1016/j.jbusres.2024.114813_b0280
  article-title: New hidden persuaders: An investigation of attribute-level anchoring effects of product recommendations
  publication-title: Journal of Retailing
  doi: 10.1016/j.jretai.2018.10.004
– volume: 58
  issue: 4
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0100
  article-title: Intention to reuse AR-based apps: The combined role of the sense of immersion, product presence and perceived realism
  publication-title: Information & Management
  doi: 10.1016/j.im.2021.103453
– volume: 85
  start-page: 83
  issue: 6
  year: 2021
  ident: 10.1016/j.jbusres.2024.114813_b0570
  article-title: Generating content increases enjoyment by immersing consumers and accelerating perceived time
  publication-title: Journal of marketing
  doi: 10.1177/0022242920944388
SSID ssj0002008
Score 2.4915793
Snippet While Augmented reality (AR) enables consumers to experience a more vivid and entertaining shopping experience, there is limited empirical knowledge on how...
SourceID crossref
elsevier
SourceType Enrichment Source
Index Database
Publisher
StartPage 114813
SubjectTerms Augmented Reality Marketing
Marketing management
Purchase Intention
SOR model
Title Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation
URI https://dx.doi.org/10.1016/j.jbusres.2024.114813
Volume 182
hasFullText 1
inHoldings 1
isFullTextHit
isPrint
link http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1NS8NAEF1KBfUiWhXrR9mDBz2kTbLbZOMtFEtV7EEs9Bb2K9JS02KTq7_dnWRjFUTBY5YMhMnszAt57y1Cl0r3BTdI2OGM-g4NKHcYUcTRWioauqnPPRA4P46D0YTeT_vTBhrUWhigVdreX_X0slvblZ7NZm81m_WAlsT8COzGoTJDEJpTGkKVd983NA_4v1_RGEFtEJCNiqc3785FYQYRuHb7FFxzmUd-nk9fZs5wH-1ZsIjj6nkOUENnLbRdc9VbaKeWFa8PkYyLl9JgU2GDAwFc46v46Rq_1rJmzDOFpVVcmntKbqxe3-AYlx6zeJliWWjHVOLCijPLEHDyzitD8CM0Gd4-D0aOPUHBkWYS5w4TropSbkAJV5J4nnZFGrrK95kXyFAwV1HXrHFJVKBdwoMoJKEORUq1mWLmO_sYNbNlpk8QBh1Jqr1UGshDlYhYXysilCvNpte6z9qI1nlLpLUXh1MuFknNI5snNt0JpDup0t1G3c-wVeWv8VcAq19K8q1QEjMDfg89_X_oGdqFq4pcdo6a-VuhLwwayUWnLLcO2orvHkbjD9B44NM
linkProvider Elsevier
linkToHtml http://utb.summon.serialssolutions.com/2.0.0/link/0/eLvHCXMwnV1NS8NAEB1qC-pFtCrWzz140MPaJLtJNt5CUarVHqQFb2G_Ii21ik3_v7vJxg8QBa-bDITJ7MwLee8twKnSoeAGCWPOaIBpRDlmRBGstVQ09vKA-1bgfD-M-mN6-xg-NqBXa2EsrdL1_qqnl93arXRdNruvk0nX0pJYkFi7cVuZcbgCLetOFTahld4M-sOPhmx_8VdMRis4iMinkKc7vZiKpZlF1rg7oNY4l_nk5xH1Zexcb8KGw4sorR5pCxp63obVmq7ehrVaWbzYBpkun0qPTYUMFLT4Gp2lD-fouVY2Iz5XSDrRpbmnpMfqxSVKUWkzi15yJJcam2KcOX1mGWLNvIvKE3wHxtdXo14fu0MUsDTDuMBMeCrJucElXEni-9oTeeypIGB-JGPBPEU9s8YlUZH2CI-SmMQ6FjnVZpCZT-1daM5f5noPkJWS5NrPpUE9VImEhVoRoTxp9r3WIesArfOWSecwbg-6mGU1lWyauXRnNt1Zle4OXHyEvVYWG38FsPqlZN9qJTNj4PfQ_f-HnsBaf3R_l93dDAcHsG6vVFyzQ2gWb0t9ZMBJIY5d8b0DikfjhA
openUrl ctx_ver=Z39.88-2004&ctx_enc=info%3Aofi%2Fenc%3AUTF-8&rfr_id=info%3Asid%2Fsummon.serialssolutions.com&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Augmented+reality+%28AR%29+marketing+and+consumer+responses%3A+A+study+of+cue-utilization+and+habituation&rft.jtitle=Journal+of+business+research&rft.au=S%C3%B6derstr%C3%B6m%2C+Charlotte&rft.au=Mikalef%2C+Patrick&rft.au=Dypvik+Landmark%2C+Andreas&rft.au=Gupta%2C+Shivam&rft.date=2024-09-01&rft.pub=Elsevier+Inc&rft.issn=0148-2963&rft.eissn=1873-7978&rft.volume=182&rft_id=info:doi/10.1016%2Fj.jbusres.2024.114813&rft.externalDocID=S0148296324003175
thumbnail_l http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/lc.gif&issn=0148-2963&client=summon
thumbnail_m http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/mc.gif&issn=0148-2963&client=summon
thumbnail_s http://covers-cdn.summon.serialssolutions.com/index.aspx?isbn=/sc.gif&issn=0148-2963&client=summon