APA (7th ed.) Citation

Söderström, C., Mikalef, P., Dypvik Landmark, A., & Gupta, S. (2024). Augmented reality (AR) marketing and consumer responses: A study of cue-utilization and habituation. Journal of business research, 182, 114813. https://doi.org/10.1016/j.jbusres.2024.114813

Chicago Style (17th ed.) Citation

Söderström, Charlotte, Patrick Mikalef, Andreas Dypvik Landmark, and Shivam Gupta. "Augmented Reality (AR) Marketing and Consumer Responses: A Study of Cue-utilization and Habituation." Journal of Business Research 182 (2024): 114813. https://doi.org/10.1016/j.jbusres.2024.114813.

MLA (9th ed.) Citation

Söderström, Charlotte, et al. "Augmented Reality (AR) Marketing and Consumer Responses: A Study of Cue-utilization and Habituation." Journal of Business Research, vol. 182, 2024, p. 114813, https://doi.org/10.1016/j.jbusres.2024.114813.