Hotel website quality, perceived flow, customer satisfaction and purchase intention

• Published in: Journal of hospitality and tourism technology Vol. 7; no. 2; pp. 213 - 228
• Main Author: Ali, Faizan
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Group Publishing Limited 03.05.2016
• Subjects: Consciousness; Customer satisfaction; Customer services; Customers; Hospitality industry; Hotels & motels; Hypotheses; Influence; Internet; Perceptions; Privacy; Purchase intention; Quality of service; Rule of origin; Usability; Web site design; Perceived flow; Customer satisfaction; Purchase intentions; Hotel website quality; PLS-SEM

Purpose This study aims to examine the relationships between hotel website quality, perceived flow, customer satisfaction and purchase intentions. Furthermore, this study also examines if perceived flow mediates the relationships between hotel website quality, customer satisfaction and purchase inte...