APA (7th ed.) Citation

Izogo, E. E., & Mpinganjira, M. (2020). Behavioral consequences of customer inspiration: The role of social media inspirational content and cultural orientation. Journal of research in interactive marketing, 14(4), 431-459. https://doi.org/10.1108/JRIM-09-2019-0145

Chicago Style (17th ed.) Citation

Izogo, Ernest Emeka, and Mercy Mpinganjira. "Behavioral Consequences of Customer Inspiration: The Role of Social Media Inspirational Content and Cultural Orientation." Journal of Research in Interactive Marketing 14, no. 4 (2020): 431-459. https://doi.org/10.1108/JRIM-09-2019-0145.

MLA (9th ed.) Citation

Izogo, Ernest Emeka, and Mercy Mpinganjira. "Behavioral Consequences of Customer Inspiration: The Role of Social Media Inspirational Content and Cultural Orientation." Journal of Research in Interactive Marketing, vol. 14, no. 4, 2020, pp. 431-459, https://doi.org/10.1108/JRIM-09-2019-0145.