A sensemaking perspective on arts sponsorship decisions

• Published in: Arts and the market Vol. 6; no. 1; pp. 68 - 87
• Main Authors: Daellenbach, Kate, Zander, Lena, Thirkell, Peter
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Group Publishing Limited 01.01.2016
• Subjects: Arts management; Arts marketing; Arts sponsorship; corporate philanthropy; Corporate sponsorship; Decision making; Marketing; Marketing strategy/methods; organisational; Organizational behavior; Patronage; Skepticism; Organisational frames of reference; Sponsorship; Arts sponsorship; Sensemaking; Decision making

Purpose – The purpose of this paper is to better understand the sensemaking strategies of managers involved in making decisions concerning arts sponsorship. Design/methodology/approach – A qualitative, multiple case method is employed, using multiple informants in ten arts sponsorship decisions. Wit...