The Role of CSR in Crises: Integration of Situational Crisis Communication Theory and the Persuasion Knowledge Model - Ham, Chang-Dae; Kim, Jeesun (Journal of business ethics, 2019)
Keywords: Between-subjects design; Business and Management; Business Ethics; Communication; Communication theory; Consumers; Corporate responsibility; Crises; Education; Ethics; Knowledge; Management; Mouth; Original Paper; Perceptions; Persuasion; Philosophy; Purchase intention; Quality of Life Research; Reputations; Social networks; Social responsibility; Persuasion knowledge model (PKM); Situational crisis communication theory (SCCT); Topic knowledge; Agent knowledge; Crisis type; Corporate social responsibility (CSR); Persuasion knowledge