Survival strategies for family-run homestays: analyzing user reviews through text mining
Online booking of homestays through e-travel portals is based on the virtual brand and perception, which are largely affected by user-generated electronic word-of-mouth (eWOM). With the objective of mining actionable insights from eWOM, this study conducted opinion mining for homestays located in fo...
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Published in | Data science and management Vol. 7; no. 3; pp. 228 - 237 |
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Main Authors | , , , , |
Format | Journal Article |
Language | English |
Published |
Elsevier B.V
01.09.2024
KeAi Communications Co. Ltd |
Subjects | |
Online Access | Get full text |
ISSN | 2666-7649 2666-7649 |
DOI | 10.1016/j.dsm.2024.03.003 |
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Abstract | Online booking of homestays through e-travel portals is based on the virtual brand and perception, which are largely affected by user-generated electronic word-of-mouth (eWOM). With the objective of mining actionable insights from eWOM, this study conducted opinion mining for homestays located in four thematic areas of Kerala. Accordingly, various techniques have been deployed, such as sentiment and emotional analyses, topic modeling, and clustering methods. Key themes revealed from topic modeling were breakfast, facilities provided, ambience, bathroom, cleanliness, hospitality exhibited, and satisfaction with the host. A lasso logistic regression-based predictive binary text classification model (with 97.6% accuracy) for homestay recommendations was developed. Our findings and predictive model have implications for managers and homestay owners in devising appropriate marketing strategies and improving their overall guest experience. |
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AbstractList | Online booking of homestays through e-travel portals is based on the virtual brand and perception, which are largely affected by user-generated electronic word-of-mouth (eWOM). With the objective of mining actionable insights from eWOM, this study conducted opinion mining for homestays located in four thematic areas of Kerala. Accordingly, various techniques have been deployed, such as sentiment and emotional analyses, topic modeling, and clustering methods. Key themes revealed from topic modeling were breakfast, facilities provided, ambience, bathroom, cleanliness, hospitality exhibited, and satisfaction with the host. A lasso logistic regression-based predictive binary text classification model (with 97.6% accuracy) for homestay recommendations was developed. Our findings and predictive model have implications for managers and homestay owners in devising appropriate marketing strategies and improving their overall guest experience. |
Author | Maiti, Moinak Bhattacharjee, Biplab Pratap, Maheshwar Yadav, Janardan Krishna Krishnan, Jay |
Author_xml | – sequence: 1 givenname: Jay surname: Krishnan fullname: Krishnan, Jay organization: Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, 641112, India – sequence: 2 givenname: Biplab orcidid: 0000-0002-3886-8409 surname: Bhattacharjee fullname: Bhattacharjee, Biplab organization: Jindal Global Business School, O.P. Jindal Global University, Sonipat, 131001, India – sequence: 3 givenname: Maheshwar orcidid: 0000-0003-2502-3025 surname: Pratap fullname: Pratap, Maheshwar organization: Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore, 641112, India – sequence: 4 givenname: Janardan Krishna orcidid: 0000-0003-1970-8933 surname: Yadav fullname: Yadav, Janardan Krishna organization: Jindal Global Business School, O.P. Jindal Global University, Sonipat, 131001, India – sequence: 5 givenname: Moinak orcidid: 0000-0003-0045-6174 surname: Maiti fullname: Maiti, Moinak email: maitisoft@gmail.com, moinak.maiti@wits.ac.za organization: Department of Finance, School of Economics and Finance, University of the Witwatersrand, Johannesburg, 2050, South Africa |
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Keywords | Text mining Tourism Topic modeling Predictive modeling Homestays |
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