When do consumers value ethical attributes? The role of perceived quality in gift-giving

• Published in: European journal of marketing Vol. 55; no. 1; pp. 315 - 335
• Main Authors: Das, Gopal, Peloza, John, Varshneya, Geetika, Green, Todd
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 04.01.2021; Emerald Group Publishing Limited
• Subjects: Consumer behavior; Consumers; Consumption; Donations; Ethics; Gifts; Perceptions; Preferences; Product quality; Purchase intention; Purchasing; Qualitative research; Social responsibility; Gift-giving; Self-purchase; Product ethical attributes; Resource synergy beliefs

Purpose Although research demonstrates the importance of ethical product attributes for consumers, a prior study has not examined the role of consumption target (i.e. self-purchases vs gift-giving) on consumers’ preference for products with ethical attributes. Notably, consumers’ preference for qual...