When does coopetition affect price unfairness perception? The roles of market structure and innovation

• Published in: IDEAS Working Paper Series from RePEc Vol. 36; no. 2; pp. 209 - 229
• Main Authors: Sabri, Ouidade, Djedidi, Amina, Hani, Mouhoub
• Format: Journal Article Paper
• Language: English
• Published: Santa Barbara Emerald Publishing Limited 08.02.2021; Emerald Group Publishing Limited; Federal Reserve Bank of St. Louis; Emerald
• Subjects: Alliances; Business administration; Collaboration; Competition; Humanities and Social Sciences; Product development; Upstream coopetition; Coopetition; Innovation; Market structure; Price fairness; Downstream coopetition

Purpose This study aims to examine the critical role of types of coopetition (upstream/downstream), market structure (concentrated/competitive) and innovation (low vs high degree of innovation) that can affect the way consumers perceive the resulting price (un)fairness of new offerings. Design/metho...