Augmented reality marketing: A technology-enabled approach to situated customer experience - Chylinski, Mathew; Heller, Jonas; Hilken, Tim; Keeling, Debbie Isobel; Mahr, Dominik; de Ruyter, Ko (Australasian marketing journal, 2020)
Keywords: Augmented reality; Marketing management; Marketing theory; Situated cognition; Situated cognition; Marketing theory; Marketing management; Augmented reality