Towards personalized recommendation by two-step modified Apriori data mining algorithm

• Published in: Expert systems with applications Vol. 35; no. 3; pp. 1422 - 1429
• Main Authors: Lazcorreta, Enrique, Botella, Federico, Fernández-Caballero, Antonio
• Format: Journal Article
• Language: English
• Published: Elsevier Ltd 01.10.2008
• Subjects: Apriori-like algorithm; Data mining; Personalization; Recommendation; Personalization; Apriori-like algorithm; Data mining; Recommendation

In this paper a new method towards automatic personalized recommendation based on the behavior of a single user in accordance with all other users in web-based information systems is introduced. The proposal applies a modified version of the well-known Apriori data mining algorithm to the log files...