Balancing the environment and customer value: evaluation of the attractiveness of label-free plastic bottles for green tea - Kato, Takumi; Endo, Yuko; Fujiwara, Sayu; Zhu, Yu; Umeyama, Takahiko; Kamei, Susumu (Asia Pacific journal of marketing and logistics, 2024)
Keywords: Behavior; Brand image; Consumers; Environmental impact; Generation Z; Green products; Hypotheses; Hypothesis testing; Low income groups; Purchasing; Japan; Attitudes-behaviours gap; Green product; Generation Z; Orthogonal array; Construal level theory