Regulatory focus and construal level theory on low-income consumer indebtedness: Evidence from an emerging market

• Published in: International journal of emerging markets Vol. 18; no. 10; pp. 4343 - 4362
• Main Authors: Campos, Patrícia de Oliveira, Costa, Marconi Freitas da
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 21.11.2023; Emerald Group Publishing Limited
• Subjects: Advertisements; Construal; Consumer behavior; Consumer credit; Consumers; Debt; Decision making; Economic growth; Educational programs; Emerging markets; Financial planning; GDP; Gross Domestic Product; Hypotheses; Interest rates; Low income groups; Mindfulness; Prevention; Propensity; Psychology; Public policy; Regulation; Self control; Self regulation; Task complexity; Brazil; Low-income consumer; Regulatory focus; Construal level theory; Indebtedness

PurposeThis study aims to further analyse the decision-making process of low-income consumer from an emerging market by verifying the influence of regulatory focus and construal level theory on indebtedness.Design/methodology/approachAn experimental study was carried out with a design 2 (regulatory...