Antecedents of environmental strategies: a study of the manufacturing industry in Pakistan - Saleem, Farida; Zhang-Zhang, Yingying; Gopinath, C.; Malik, Muhammad Imran (International journal of emerging markets, 2023)
Keywords: Climate change; Commitment; Competition; Competitive advantage; Competitors; Consumers; Developing countries; Emerging markets; Energy consumption; Environmental conditions; Environmental protection; Environmental regulations; Environmentalism; Indirect effects; LDCs; Manufacturing; Market strategy; Marketing; Natural resources; Pollution control; R&D; Research & development; Social responsibility; Stakeholders; Strategic management; Top management; Southeast Asia; China; Pakistan; Environmental marketing strategy; Consumer concerns; Corporate environmentalism; Discretionary slack; Top management commitment