Do consumers always believe humans create better boxes than AI? The context-dependent role of recommender creativity

• Published in: International journal of retail & distribution management Vol. 51; no. 8; pp. 1045 - 1060
• Main Authors: Im, Hyunjoo, Lee, Garim
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 29.08.2023; Emerald Group Publishing Limited
• Subjects: Algorithms; Artificial intelligence; Business models; Cognition & reasoning; Consumers; Consumption; Creativity; Investigations; Perceptions; Recipes; Stereotypes; Subscriptions; Shopping goals; Subscription services; Curation services; Artificial intelligence; Creativity; Recommender system

PurposeThe recent surge of subscription box services calls for research to understand how consumers respond to curation services. This study aims to develop and test a theoretical model to predict consumer response to AI (vs human). Particularly, the authors tested the role of stereotyping in shapin...