An evolutionary stable strategy for retailers selling complementary goods subject to indirect network externalities

• Published in: Economic modelling Vol. 62; pp. 184 - 193
• Main Authors: Yi, Yuyin, Yang, Haishen
• Format: Journal Article
• Language: English
• Published: Elsevier B.V 01.04.2017
• Subjects: Evolutionary game; Indirect network externality; Profit maximization; Revenue maximization; Evolutionary game; Revenue maximization; Profit maximization; Indirect network externality

A two-population evolutionary game model is constructed for retailers and used to investigate the effect of indirect network externalities (INEs) and product complementarity on the strategic choice of marketing objective of the retailers. The results show that their strategic choice of marketing obj...