From curious to connoisseur: a longitudinal segmentation of attendees at a Chinese wine festival - Shi, Fangfang; Ji, Shaojun; Weaver, David; Huang, Ming-Feng (International journal of contemporary hospitality management, 2022)
Keywords: Behavior; Brand loyalty; Consumers; Consumption; Decision making; Demographics; Expenditures; Festivals; Lifestyles; Market segmentation; Marketing; Motivation; Tourism; China; Segmentation; Market evolvement; Chinese wine market; Wine festivals