Do customers evaluate the competence of SME retailers and retail chains differently in the context of online product presentations? - Mennekes, Theresia; Röding, Tobias; Wagner, Gerhard; Schramm-Klein, Hanna (International journal of retail & distribution management, 2023)
Keywords: Consumers; COVID-19; Customer relationship management; Customers; Digital technology; Electronic commerce; Information processing; Perceptions; Performance management; Retail stores; Shopping; Visualization; SME; Competence; Product presentation; Shopping platform; Retail size