Key drivers and priorities of consumer decisions for refurbished electronics: A mix-method approach
Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 commen...
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| Published in | Heliyon Vol. 10; no. 24; p. e40977 |
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| Main Authors | , , , , |
| Format | Journal Article |
| Language | English |
| Published |
England
Elsevier Ltd
30.12.2024
Elsevier |
| Subjects | |
| Online Access | Get full text |
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| Abstract | Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 comments and tweets from X.com (formerly Twitter), complemented by insights from expert interviews, to analyze factors affecting consumers viewpoints when making decisions about purchasing refurbished electronics. The research identifies and prioritizes 17 key influencing factors, highlighting the interplay between large-scale consumer sentiment and expert opinions. A customer-centric purchase decision model is presented, showing that consumer priorities when purchasing refurbished products typically revolve around retailer reputation, brand, pricing, warranty, and product quality. These findings offer valuable guidance for producers on how to target higher-priority consumer concerns, ultimately helping to expand their market and boost purchasing intention. |
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| AbstractList | Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 comments and tweets from X.com (formerly Twitter), complemented by insights from expert interviews, to analyze factors affecting consumers viewpoints when making decisions about purchasing refurbished electronics. The research identifies and prioritizes 17 key influencing factors, highlighting the interplay between large-scale consumer sentiment and expert opinions. A customer-centric purchase decision model is presented, showing that consumer priorities when purchasing refurbished products typically revolve around retailer reputation, brand, pricing, warranty, and product quality. These findings offer valuable guidance for producers on how to target higher-priority consumer concerns, ultimately helping to expand their market and boost purchasing intention. Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 comments and tweets from X.com (formerly Twitter), complemented by insights from expert interviews, to analyze factors affecting consumers viewpoints when making decisions about purchasing refurbished electronics. The research identifies and prioritizes 17 key influencing factors, highlighting the interplay between large-scale consumer sentiment and expert opinions. A customer-centric purchase decision model is presented, showing that consumer priorities when purchasing refurbished products typically revolve around retailer reputation, brand, pricing, warranty, and product quality. These findings offer valuable guidance for producers on how to target higher-priority consumer concerns, ultimately helping to expand their market and boost purchasing intention.Product refurbishment enhances waste minimization and environmental sustainability. However, the sale of these products relies on consumer attitudes, influenced by various factors. This study adopts a novel mixed-methods approach, utilizing structural and network analysis based on over 60,000 comments and tweets from X.com (formerly Twitter), complemented by insights from expert interviews, to analyze factors affecting consumers viewpoints when making decisions about purchasing refurbished electronics. The research identifies and prioritizes 17 key influencing factors, highlighting the interplay between large-scale consumer sentiment and expert opinions. A customer-centric purchase decision model is presented, showing that consumer priorities when purchasing refurbished products typically revolve around retailer reputation, brand, pricing, warranty, and product quality. These findings offer valuable guidance for producers on how to target higher-priority consumer concerns, ultimately helping to expand their market and boost purchasing intention. |
| ArticleNumber | e40977 |
| Author | Filieri, Raffaele Shokouhyar, Sajad Ramezaninia, Masoud Barkhi, Fatemeh Ahmadi, Sadra |
| Author_xml | – sequence: 1 givenname: Fatemeh orcidid: 0009-0004-1201-5346 surname: Barkhi fullname: Barkhi, Fatemeh email: barkhifatemeh@gmail.com organization: Department of Information and Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, G.C., P.O. Box 1983963113, Tehran, Iran – sequence: 2 givenname: Sadra surname: Ahmadi fullname: Ahmadi, Sadra email: sadra.ahmadi@gmail.com organization: Cyberspace Research Institute, Shahid Beheshti University, G.C., P.O. Box 1983963113, Tehran, Iran – sequence: 3 givenname: Sajad surname: Shokouhyar fullname: Shokouhyar, Sajad email: sajjad.shokouhyar@aib.edu.au organization: Department of Supply Chain and Operations Management, Australian Institute of Business, Adelaide, Australia – sequence: 4 givenname: Raffaele surname: Filieri fullname: Filieri, Raffaele email: raffaele.filieri@audencia.com organization: Department of Marketing, Audencia Business School, 8 Rte de la Jonelière, 44300, Nantes, France – sequence: 5 givenname: Masoud surname: Ramezaninia fullname: Ramezaninia, Masoud email: ramezaninia.masoud@gmail.com organization: Department of Information and Industrial Management, Faculty of Management and Accounting, Shahid Beheshti University, G.C., P.O. Box 1983963113, Tehran, Iran |
| BackLink | https://www.ncbi.nlm.nih.gov/pubmed/39759291$$D View this record in MEDLINE/PubMed |
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| Keywords | Refurbished product Consumer attitudes Data mining Social media Consumer purchasing decisions |
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