Randomised experimental evaluation of a social media campaign to promote COVID-19 vaccination in Nigeria

• Published in: Journal of global health Vol. 14; p. 05018
• Main Authors: Evans, William D, Bingenheimer, Jeffrey B, Long, Michael W, Ndiaye, Khadidiatou, Donati, Dante, Rao, Nandan M, Akaba, Selinam, Agha, Sohail
• Format: Journal Article
• Language: English
• Published: Scotland Edinburgh University Global Health Society 24.05.2024; International Society of Global Health
• Subjects: Adolescent; Adult; Coronaviruses; COVID-19; COVID-19 - epidemiology; COVID-19 - prevention & control; COVID-19 vaccines; COVID-19 Vaccines - administration & dosage; Data collection; Design; Designers; Experiments; False information; Female; Health Promotion - methods; Humans; Hypotheses; Immunization; Immunization Programs; Male; Middle Aged; Nigeria; Pandemics; Public health; Quasi-experimental methods; Questionnaires; Social Media; Social networks; Social norms; Vaccination - psychology; Vaccination - statistics & numerical data; Vaccination Hesitancy - psychology; Vaccination Hesitancy - statistics & numerical data; Vaccines; Young Adult; Nigeria

The coronavirus disease 2019 (COVID-19) pandemic has challenged public health and behaviour change programmes, and has led to the development of innovative interventions and research. In low -and middle-income countries (LMICs) such as Nigeria, new strategies to promote vaccination, increase pro-vac...