Vaccine Videos and Information Sharing: The Effects of Framing, Evidence Type, and Speaker Expertise

• Published in: Journal of health communication Vol. 26; no. 9; pp. 608 - 617
• Main Authors: Kirkpatrick, Alex Williams, Park, Mina, Domgaard, Shawn, Zhao, Wenqing, Steinberg, Christina, Hsu, YingChia
• Format: Journal Article
• Language: English
• Published: Philadelphia Routledge 02.09.2021; Taylor & Francis Ltd
• Subjects: COVID-19; Experts; Factorial experiments; Frame analysis; Health problems; Information sharing; Mass media; Measles; Misinformation; Prospect theory; Social media; Social networks; Uptake; Vaccines

YouTube videos have been used to inform and misinform the public about the safety of vaccines related to health threats such as measles and COVID-19. Understanding how such videos can promote the sharing of accurate vaccine safety information is of the utmost importance if health researchers are to...