Digital natives’ intention to interact with social media: Value systems and gender

• Published in: Telematics and informatics Vol. 35; no. 2; pp. 421 - 435
• Main Authors: Nikou, Shahrokh, Mezei, József, Brännback, Malin
• Format: Journal Article
• Language: English
• Published: Oxford Elsevier Ltd 01.05.2018; Elsevier Science Ltd
• Subjects: Attitudes; Comparative analysis; Configurations; Digital literacy; Digital media; Domain-specific values; Empirical analysis; fsQCA; Fuzzy sets; Gender; Global values; Information Systems; Online analytical processing; Qualitative analysis; Qualitative research; Social marketing; Social media; Social networks; Theory of Trying; Domain-specific values; fsQCA; Theory of Trying; Social media; Global values; Information Systems; Gender

•Through the lens of Theory of Trying, we assess digital natives’ intention to interact with social media.•Gender of the subjects influences the fsQCA configurations.•Findings support to treat intention to interact with social media as a trying process.•FsQCA enables to identify causal configuration...