Digital natives’ intention to interact with social media: Value systems and gender - Nikou, Shahrokh; Mezei, József; Brännback, Malin (Telematics and informatics, 2018)
Keywords: Attitudes; Comparative analysis; Configurations; Digital literacy; Digital media; Domain-specific values; Empirical analysis; fsQCA; Fuzzy sets; Gender; Global values; Information Systems; Online analytical processing; Qualitative analysis; Qualitative research; Social marketing; Social media; Social networks; Theory of Trying; Domain-specific values; fsQCA; Theory of Trying; Social media; Global values; Information Systems; Gender