Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction

This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for occupational and generational differences, this study examines the importance of employer reputation when choosing an employer among graduate engi...

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Published inInternational journal of cross cultural management : CCM Vol. 10; no. 2; pp. 137 - 151
Main Authors Caligiuri, Paula, Colakoglu, Saba, Cerdin, Jean-Luc, Kim, Mee Sook
Format Journal Article
LanguageEnglish
Published London, England SAGE Publications 01.08.2010
SAGE PUBLICATIONS, INC
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Abstract This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for occupational and generational differences, this study examines the importance of employer reputation when choosing an employer among graduate engineering students in nine countries. At the cultural level, the impact of two cultural syndromes of individualism vs collectivism and verticalness vs horizontalness is examined. At the individual level, the influence of their needs for power and achievement is examined. Results suggest that, at the cultural level, collectivism and, at the individual level, need for power and achievement are related to the importance attached to employer reputation. In practice, companies should consider crafting their recruitment message to fit the cultural norms of the country where they are recruiting and also encourage their recruiting staff members to tailor their messages to fit the candidates they are trying to attract. L’examen des différences interculturelles et individuelles en vue de prédire la réputation de l’employeur en tant que moteur de son attractivité Paula Caligiuri, Saba Colakoglu, Jean-Luc Cerdin et Mee Sook Kim Cette étude explore les différences interculturelles et individuelles en vue de prédire la réputation de l’employeur en tant que moteur de l’attractivité de ce dernier. Cette étude examine l’importance de la réputation de l’employeur chez des étudiants sortant d’école d’ingénieurs de neuf pays différents auxquels se pose le choix d’une entreprise. Nous explorons, au niveau culturel, l’impact de deux syndromes culturels, individualisme / collectivisme et verticalité / horizontalité. Puis, au niveau individuel, nous examinons l’influence des besoins de pouvoir et de réussite. Les résultats suggèrent que le collectivisme, au niveau culturel, et le besoin de pouvoir et de réussite, au niveau individuel, sont liés à l’importance attachée à la réputation de l’employeur. Dans la pratique, en matière de recrutement, les entreprises devraient, d’une part, penser à communiquer de telle sorte que leurs messages répondent aux normes culturelles du pays dans lesquels elles cherchent à recruter et, d’autre part, encourager leurs conseillers en recrutement à adapter leurs messages aux candidats qu’ils cherchent à attirer.
AbstractList This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for occupational and generational differences, this study examines the importance of employer reputation when choosing an employer among graduate engineering students in nine countries. At the cultural level, the impact of two cultural syndromes of individualism vs collectivism and verticalness vs horizontalness is examined. At the individual level, the influence of their needs for power and achievement is examined. Results suggest that, at the cultural level, collectivism and, at the individual level, need for power and achievement are related to the importance attached to employer reputation. In practice, companies should consider crafting their recruitment message to fit the cultural norms of the country where they are recruiting and also encourage their recruiting staff members to tailor their messages to fit the candidates they are trying to attract. L’examen des différences interculturelles et individuelles en vue de prédire la réputation de l’employeur en tant que moteur de son attractivité Paula Caligiuri, Saba Colakoglu, Jean-Luc Cerdin et Mee Sook Kim Cette étude explore les différences interculturelles et individuelles en vue de prédire la réputation de l’employeur en tant que moteur de l’attractivité de ce dernier. Cette étude examine l’importance de la réputation de l’employeur chez des étudiants sortant d’école d’ingénieurs de neuf pays différents auxquels se pose le choix d’une entreprise. Nous explorons, au niveau culturel, l’impact de deux syndromes culturels, individualisme / collectivisme et verticalité / horizontalité. Puis, au niveau individuel, nous examinons l’influence des besoins de pouvoir et de réussite. Les résultats suggèrent que le collectivisme, au niveau culturel, et le besoin de pouvoir et de réussite, au niveau individuel, sont liés à l’importance attachée à la réputation de l’employeur. Dans la pratique, en matière de recrutement, les entreprises devraient, d’une part, penser à communiquer de telle sorte que leurs messages répondent aux normes culturelles du pays dans lesquels elles cherchent à recruter et, d’autre part, encourager leurs conseillers en recrutement à adapter leurs messages aux candidats qu’ils cherchent à attirer.
This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for occupational and generational differences, this study examines the importance of employer reputation when choosing an employer among graduate engineering students in nine countries. At the cultural level, the impact of two cultural syndromes of individualism vs collectivism and verticalness vs horizontalness is examined. At the individual level, the influence of their needs for power and achievement is examined. Results suggest that, at the cultural level, collectivism and, at the individual level, need for power and achievement are related to the importance attached to employer reputation. In practice, companies should consider crafting their recruitment message to fit the cultural norms of the country where they are recruiting and also encourage their recruiting staff members to tailor their messages to fit the candidates they are trying to attract. fr L'examen des différences interculturelles et individuelles en vue de prédire la réputation de l'employeur en tant que moteur de son attractivité Paula Caligiuri, Saba Colakoglu, Jean-Luc Cerdin et Mee Sook Kim. Cette étude explore les différences interculturelles et individuelles en vue de prédire la réputation de l'employeur en tant que moteur de l'attractivité de ce dernier. Cette étude examine l'importance de la réputation de l'employeur chez des étudiants sortant d'école d'ingénieurs de neuf pays différents auxquels se pose le choix d'une entreprise. Nous explorons, au niveau culturel, l'impact de deux syndromes culturels, individualisme / collectivisme et verticalité / horizontalité. Puis, au niveau individuel, nous examinons l'influence des besoins de pouvoir et de réussite. Les résultats suggèrent que le collectivisme, au niveau culturel, et le besoin de pouvoir et de réussite, au niveau individuel, sont liés à l'importance attachée à la réputation de l'employeur. Dans la pratique, en matière de recrutement, les entreprises devraient, d'une part, penser à communiquer de telle sorte que leurs messages répondent aux normes culturelles du pays dans lesquels elles cherchent à recruter et, d'autre part, encourager leurs conseillers en recrutement à adapter leurs messages aux candidats qu'ils cherchent à attirer. Reprinted by permission of Sage Publications Ltd
This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for occupational and generational differences, this study examines the importance of employer reputation when choosing an employer among graduate engineering students in nine countries. At the cultural level, the impact of two cultural syndromes of individualism vs collectivism and verticalness vs horizontalness is examined. At the individual level, the influence of their needs for power and achievement is examined. Results suggest that, at the cultural level, collectivism and, at the individual level, need for power and achievement are related to the importance attached to employer reputation. In practice, companies should consider crafting their recruitment message to fit the cultural norms of the country where they are recruiting and also encourage their recruiting staff members to tailor their messages to fit the candidates they are trying to attract. [PUBLICATION ABSTRACT]
Author Colakoglu, Saba
Caligiuri, Paula
Kim, Mee Sook
Cerdin, Jean-Luc
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Snippet This study explores cross-cultural and individual differences in predicting employer reputation as a driver of organizational attraction. Controlling for...
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sage
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StartPage 137
SubjectTerms Collectivism
Cross cultural studies
Cultural differences
Cultural values
Employees
Employers
Employment
Impact analysis
Manycountries
Recruitment
Reputations
Title Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction
URI https://journals.sagepub.com/doi/full/10.1177/1470595810370890
https://www.proquest.com/docview/751528423
https://search.proquest.com/docview/757166668
Volume 10
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