APA (7th ed.) Citation

Ku, H., & Chen, Y. (2023). Naming product colors with an individual’s identity and product evaluation: Self-referencing as a mediator. The journal of product & brand management, 32(6), 958-971. https://doi.org/10.1108/JPBM-12-2021-3791

Chicago Style (17th ed.) Citation

Ku, Hsuan-Hsuan, and Yingting Chen. "Naming Product Colors with an Individual’s Identity and Product Evaluation: Self-referencing as a Mediator." The Journal of Product & Brand Management 32, no. 6 (2023): 958-971. https://doi.org/10.1108/JPBM-12-2021-3791.

MLA (9th ed.) Citation

Ku, Hsuan-Hsuan, and Yingting Chen. "Naming Product Colors with an Individual’s Identity and Product Evaluation: Self-referencing as a Mediator." The Journal of Product & Brand Management, vol. 32, no. 6, 2023, pp. 958-971, https://doi.org/10.1108/JPBM-12-2021-3791.