Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method

• Published in: Journal of Islamic marketing Vol. 15; no. 1; pp. 279 - 292
• Main Authors: Farokhi, Sajad, Namamian, Farshid, Asghari Sarem, Ali, Ghobadi Lamuki, Tohfe
• Format: Journal Article
• Language: English
• Published: Bingley Emerald Publishing Limited 04.01.2024; Emerald Group Publishing Limited
• Subjects: Consumer behavior; Impulse buying; Purchasing; Social networks; Tourism industry; Iran; Impulsive purchase; Tourism industry; Visual attention; Theme analysis; Purchase behavior

Purpose This study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry. Design/methodology/approach This study uses the inductive–deductive approach for data collection. Field (interviews) and library (articles, books and theses) methods have b...