What can satisfy customers in servitization? Service or goods innovation - Xiao, Xiaohong; Zhou, Chengxu; Mao, Hongyi (The Journal of business & industrial marketing, 2023)
Keywords: Competition; Competitive advantage; Corporate culture; Customer satisfaction; Customer services; Innovations; Intangible assets; Marketing; China; Marketing intensity; Servitization; Customer satisfaction; Environmental turbulence; Service innovation; Goods innovation