APA (7th ed.) Citation

Xiao, X., Zhou, C., & Mao, H. (2023). What can satisfy customers in servitization? Service or goods innovation. The Journal of business & industrial marketing, 38(10), 2030-2046. https://doi.org/10.1108/JBIM-03-2021-0161

Chicago Style (17th ed.) Citation

Xiao, Xiaohong, Chengxu Zhou, and Hongyi Mao. "What Can Satisfy Customers in Servitization? Service or Goods Innovation." The Journal of Business & Industrial Marketing 38, no. 10 (2023): 2030-2046. https://doi.org/10.1108/JBIM-03-2021-0161.

MLA (9th ed.) Citation

Xiao, Xiaohong, et al. "What Can Satisfy Customers in Servitization? Service or Goods Innovation." The Journal of Business & Industrial Marketing, vol. 38, no. 10, 2023, pp. 2030-2046, https://doi.org/10.1108/JBIM-03-2021-0161.