The Effects of Cryptocurrency Trading Websites on Airlines’ Advertisement Campaigns

• Published in: Journal of theoretical and applied electronic commerce research Vol. 16; no. 7; pp. 3099 - 3119
• Main Authors: Sakas, Damianos P., Giannakopoulos, Nikolaos T., Reklitis, Dimitrios P., Dasaklis, Thomas K.
• Format: Journal Article
• Language: English
• Published: Curicó MDPI AG 01.12.2021
• Subjects: Advertisements; Advertising; Airline industry; Airlines; Aviation; Big Data; blockchain; Brand loyalty; Brand names; Competition; Competitive advantage; Consumers; cryptocurrency; Digital currencies; Digital marketing; e-commerce; Electronic commerce; Gambling; Marketing; Mathematical models; Parameters; Profit margins; Profitability; Search engines; Social networks; Statistical analysis; Visibility; Web analytics; Websites

In future years, airline companies will be leaning more and more towards cryptocurrencies to implement their digital marketing strategies as leaders seek to gain an understanding of the factors affecting airlines’ visibility parameters. Cryptocurrency investment websites are currently experiencing r...