Effects of short-form video application users’ guanxi on intention to visit rural tourism destinations: The moderating role of tourism fatigue - Liao, Shan-Shan; Lin, Ching-Yuan; Xie, Xing-Zheng (Journal of vacation marketing, 2024)
Keywords: Comparative analysis; Credibility; Fuzzy sets; Qualitative research; Rural areas; Structural equation modeling; Tourism; SFV app; travel intention; guanxi; Rural tourism; tourism fatigue