Quantifying Authenticity: Progress and Challenges

• Published in: Journal of travel research Vol. 62; no. 7; pp. 1460 - 1479
• Main Authors: Zhou, Qilou (Bill), He, Zeya, Li, Xiang (Robert)
• Format: Journal Article
• Language: English
• Published: Los Angeles, CA SAGE Publications 01.09.2023; SAGE PUBLICATIONS, INC
• Subjects: Authenticity; Quantitative analysis; Tourism; quantifying; tourism; quantitative research; qualitative research; authenticity

The growth of quantitative studies on authenticity in the past two decades has reflected researchers’ ongoing attempts to establish a valid conceptual basis, research paradigms, and methodological approaches to measure authenticity in different tourism contexts. In the spirit of dialog, this study d...