Sustainable Entrepreneurship: Good Deeds, Business, Social and Environmental Responsibility in a Market Experiment

• Published in: Sustainability Vol. 14; no. 6; p. 3577
• Main Authors: Biggeri, Mario, Colucci, Domenico, Doni, Nicola, Valori, Vincenzo
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.03.2022
• Subjects: Corporate social responsibility; Corporate sustainability; Economic aspects; Entrepreneurs; Entrepreneurship; Environmental aspects; Environmental sustainability; Markets (Economics); Profitability; Profits; Social aspects; Social responsibility; Italy

We study how commitment of entrepreneurs to sustainability practices might effectively improve the social and environmental impact of market competition. To this end we devised a market experiment in which profit maximization and socially and environmentally concerned behavior were both potential go...