Exploring tourists' nostalgic experiences during culture festivals: the case of the Sung Chiang Battle Array

• Published in: Current issues in tourism Vol. 20; no. 4; pp. 391 - 424
• Main Authors: Yeh, Huery-Ren, Lin, Ling-Zhong
• Format: Journal Article
• Language: English
• Published: Abingdon Routledge 12.03.2017; Taylor & Francis Ltd
• Subjects: Chains; Cognitive ability; cultural festival; Culture; Festivals; Fuses; Language; Linguistics; Linkages; means-end chain; Nostalgia; nostalgic experiences; Tourism; Tourists; Value analysis

This study uses the means-end chain (MEC) approach with fuzzy conceptualization and incorporates Kano's model to elicit perceptions of nostalgic experiences and to explore preferences for Sung Chiang Battle Array (SCBA) cultural festivals. We provide a hierarchical value map that fuses attribut...