APA (7th ed.) Citation

Nobi, B. (2024). Co-creation and brand happiness: Insights from a Korean perspective. The Journal of consumer marketing, 41(5), 540-548. https://doi.org/10.1108/JCM-08-2023-6185

Chicago Style (17th ed.) Citation

Nobi, Benjamin. "Co-creation and Brand Happiness: Insights from a Korean Perspective." The Journal of Consumer Marketing 41, no. 5 (2024): 540-548. https://doi.org/10.1108/JCM-08-2023-6185.

MLA (9th ed.) Citation

Nobi, Benjamin. "Co-creation and Brand Happiness: Insights from a Korean Perspective." The Journal of Consumer Marketing, vol. 41, no. 5, 2024, pp. 540-548, https://doi.org/10.1108/JCM-08-2023-6185.