A Study on the Influence of Conformity Behaviors, Perceived Risks, and Customer Engagement on Group Buying Intention: A Case Study of Community E-Commerce Platforms - Ou, Chueh-Chu; Chen, Kuan-Liang; Tseng, Wei-Kuo; Lin, Ya-Yun (Sustainability, 2022)
Keywords: Bargaining; Case studies; Computer programs; Conformity; Consumer behavior; Consumers; Decision making; Electronic commerce; Influence; Internet software; Marketing research; Product returns; Purchasing; Shopping; Social networks; Sustainability; Turnover; United States