APA (7th ed.) Citation

Yi, Y., & Jeon, H. (2003). Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty. Journal of the Academy of Marketing Science, 31(3), 229-240. https://doi.org/10.1177/0092070303031003002

Chicago Style (17th ed.) Citation

Yi, Youjae, and Hoseong Jeon. "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty." Journal of the Academy of Marketing Science 31, no. 3 (2003): 229-240. https://doi.org/10.1177/0092070303031003002.

MLA (9th ed.) Citation

Yi, Youjae, and Hoseong Jeon. "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty." Journal of the Academy of Marketing Science, vol. 31, no. 3, 2003, pp. 229-240, https://doi.org/10.1177/0092070303031003002.