Supporting the implementation of AI in business communication: the role of knowledge management

• Published in: Journal of knowledge management Vol. 28; no. 1; pp. 85 - 95
• Main Authors: Iaia, Lea, Nespoli, Chiara, Vicentini, Francesca, Pironti, Marco, Genovino, Cinzia
• Format: Journal Article
• Language: English
• Published: Kempston Emerald Publishing Limited 05.01.2024; Emerald Group Publishing Limited
• Subjects: Artificial intelligence; Automation; Communication; Evolution; Innovations; Knowledge management; Mediation; New technology; Paradigms; Software; Strategic management; Technology; Business communication; Knowledge management; AI diffusion; AI adoption; Artificial intelligence

Purpose Although the use of artificial intelligence (AI) has been estimated to be up to 56% in the last decade, the adoption rate of AI for communication activities is still low. The lack of in-depth literature on the subject, and the limited sharing of the experience gained by companies, limits the...