Research on Purchase Intention of E-Commerce Poverty Alleviation Products Based on Perceived Justice Perspective - Wang, Xiaoyu; Li, Guangming; Jiang, Rongmei (Sustainability, 2023)
Keywords: Attitudes; Boundary conditions; China; Consumer behavior; Consumers; Electronic commerce; Emotions; Influence; Literature reviews; Marketing research; Poverty; Social exchange theory; Social networks; Streaming media; Sustainable development; China