Identifying and exploring the relationship among the critical success factors of sustainability toward consumer behavior

• Published in: Journal of modelling in management Vol. 19; no. 2; pp. 492 - 522
• Main Authors: Zaman, Syed Imran, Kusi-Sarpong, Simonov
• Format: Journal Article
• Language: English
• Published: Bradford Emerald Publishing Limited 01.02.2024; Emerald Group Publishing Limited
• Subjects: Consumer behavior; Information sources; Natural resources; Purchasing; Success factors; Sustainable development; Consumer behavior; Organizational sustainability; DEMATEL technique; Sustainability; Textile industry

Purpose The purpose of this study is to find out what is the relationship between sustainability toward consumer behavior. Consumer behavior is the method of choosing, buying and using goods and services with an attachment to needs and wants. Now consumers are aware about sustainability, they make p...