Meaningful Gamification in Ecotourism: A Study on Fostering Awareness for Positive Ecotourism Behavior

• Published in: Sustainability Vol. 16; no. 19; p. 8432
• Main Authors: Rosmadi, Amalia, Zhou, Wuzhong, Xu, Yuanyuan
• Format: Journal Article
• Language: English
• Published: Basel MDPI AG 01.10.2024
• Subjects: Behavior; Collaboration; Community; Culture; Ecotourism; Education; Educational aspects; Environmental aspects; Environmental stewardship; Environmental sustainability; Gamification; Least squares; Low income groups; Rural areas; Structural equation modeling; Sustainable development; Sustainable tourism; China

Research into ecotourism behavior in China through meaningful gamification offers a promising strategy for enhancing sustainable tourism practices. With the rapid growth of China’s ecotourism sector, understanding and influencing visitor behaviors is crucial. This study focuses on meaningful gamific...