Social identification theory and the elaboration likelihood model: impact of strength of ethnic identification among African American consumers on services advertising evaluations - Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; Zúñiga, Miguel Ángel (The Journal of consumer marketing, 2024)
Keywords: Advertising; African Americans; Consumer behavior; Consumers; Cultural heritage; Customer services; Ethnicity; Identification; Influence; Marketing; Minority & ethnic groups; Purchase intention; Social identity; United States--US; Brand love; Service types; Strength of ethnic identification; Social identification theory; Elaboration likelihood model; African American consumers