"PLS-SEM: indeed a silver bullet" - retrospective observations and recent advances
In 2011, the Journal of Marketing Theory & Practice published "PLS-SEM: Indeed a silver bullet," which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one's own writing. In this spirit, we o...
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| Published in | Journal of marketing theory and practice Vol. 31; no. 3; pp. 261 - 275 |
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| Main Authors | , , |
| Format | Journal Article |
| Language | English |
| Published |
Routledge
03.07.2023
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| Online Access | Get full text |
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| Abstract | In 2011, the Journal of Marketing Theory & Practice published "PLS-SEM: Indeed a silver bullet," which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one's own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today's background knowledge of the method. Taking a reviewer's perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of - from today's perspective- outdated descriptions that led to some criticisms in recent years which have since been overcome. |
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| AbstractList | In 2011, the Journal of Marketing Theory & Practice published "PLS-SEM: Indeed a silver bullet," which became a cornerstone contribution in marketing. Critical reflection of research work is a fundamental building block of science, including one's own writing. In this spirit, we offer a review of our own 2011 paper, assuming we were reviewers with today's background knowledge of the method. Taking a reviewer's perspective in our comments, we clarify several ambiguities in our initial overview presentation and offer updates of - from today's perspective- outdated descriptions that led to some criticisms in recent years which have since been overcome. |
| Author | Ringle, Christian M. Hair, Joseph F. Sarstedt, Marko |
| Author_xml | – sequence: 1 givenname: Marko orcidid: 0000-0002-5424-4268 surname: Sarstedt fullname: Sarstedt, Marko email: sarstedt@lmu.de organization: Babeș-Bolyai University – sequence: 2 givenname: Joseph F. surname: Hair fullname: Hair, Joseph F. organization: University of South Alabama – sequence: 3 givenname: Christian M. orcidid: 0000-0002-7027-8804 surname: Ringle fullname: Ringle, Christian M. organization: Hamburg University of Technology (TUHH) |
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| Title | "PLS-SEM: indeed a silver bullet" - retrospective observations and recent advances |
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