Calzada Pérez, M. (2018). Visual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context. Journal of current issues and research in advertising, 39(1), 1-21. https://doi.org/10.1080/10641734.2017.1372320
Chicago Style (17th ed.) CitationCalzada Pérez, María. "Visual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context." Journal of Current Issues and Research in Advertising 39, no. 1 (2018): 1-21. https://doi.org/10.1080/10641734.2017.1372320.
MLA (9th ed.) CitationCalzada Pérez, María. "Visual Rhetorical Figures in Cross-Cultural Consumer Behavior: The Impact of Moderating Factors in a Spanish Language Context." Journal of Current Issues and Research in Advertising, vol. 39, no. 1, 2018, pp. 1-21, https://doi.org/10.1080/10641734.2017.1372320.