APA (7th ed.) Citation

Diwanji, V. S., Cortese, J., & Lee, J. (2025). Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter). Journal of current issues and research in advertising, 46(1), 90-112. https://doi.org/10.1080/10641734.2024.2334957

Chicago Style (17th ed.) Citation

Diwanji, Vaibhav Shwetangbhai, Juliann Cortese, and Jaejin Lee. "Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)." Journal of Current Issues and Research in Advertising 46, no. 1 (2025): 90-112. https://doi.org/10.1080/10641734.2024.2334957.

MLA (9th ed.) Citation

Diwanji, Vaibhav Shwetangbhai, et al. "Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)." Journal of Current Issues and Research in Advertising, vol. 46, no. 1, 2025, pp. 90-112, https://doi.org/10.1080/10641734.2024.2334957.