Tripartite Evolutionary Game Analysis of Product Quality Supervision in Live-Streaming E-Commerce - Song, Yang; Kong, Yijun (Mathematics (Basel), 2024)
Keywords: Consumer behavior; consumer preferences; Consumers; Digital media; Electronic commerce; Equilibrium; evolution game; Game theory; Influencer marketing; live-streaming e-commerce; Product quality; product quality control; Purchase intention; Quality control; Shopping; Social networks; Social support; Strategy; Streaming media; Supervision