Information effects on consumer attitudes toward three food technologies: Organic production, biotechnology, and irradiation

It is important to understand how information supplied to consumers affects their attitudes about food technologies because these attitudes can impact market behavior. As technologies are actively promoted and cross-promoted, the relation between one’s knowledge of, and attitude toward, a technology...

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Published inFood quality and preference Vol. 20; no. 8; pp. 586 - 596
Main Authors Teisl, Mario F., Fein, Sara B., Levy, Alan S.
Format Journal Article
LanguageEnglish
Published Kidlington Elsevier Ltd 01.12.2009
Elsevier
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Abstract It is important to understand how information supplied to consumers affects their attitudes about food technologies because these attitudes can impact market behavior. As technologies are actively promoted and cross-promoted, the relation between one’s knowledge of, and attitude toward, a technology may well depend on the source of one’s information. We examine the relation between knowledge and attitudes toward food technologies and find that greater self-rated knowledge of each technology is associated with positive attitudes about that technology. We also find strong negative cross-informational effects; increased knowledge of one technology leads to more negative attitudes of other technologies. This effect may be due to negative information being provided by opponents of specific technologies.
AbstractList It is important to understand how information supplied to consumers affects their attitudes about food technologies because these attitudes can impact market behavior. As technologies are actively promoted and cross-promoted, the relation between one’s knowledge of, and attitude toward, a technology may well depend on the source of one’s information. We examine the relation between knowledge and attitudes toward food technologies and find that greater self-rated knowledge of each technology is associated with positive attitudes about that technology. We also find strong negative cross-informational effects; increased knowledge of one technology leads to more negative attitudes of other technologies. This effect may be due to negative information being provided by opponents of specific technologies.
Author Teisl, Mario F.
Levy, Alan S.
Fein, Sara B.
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Issue 8
Keywords Food safety
Nutrition
Environmental safety
Knowledge
Biotechnology
Attitude
Information
Consumer
Organic product
Food technology
Production
Irradiation
Safety
Language English
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    fullname: Hwang
– volume: 26
  start-page: 125
  year: 2003
  ident: 10.1016/j.foodqual.2009.07.001_bib52
  article-title: The Biotechnology Communication Paradox: Experimental Evidence and the Need for a New Strategy
  publication-title: Journal of Consumer Policy
  doi: 10.1023/A:1023695519981
  contributor:
    fullname: Scholderer
– year: 2000
  ident: 10.1016/j.foodqual.2009.07.001_bib45
  article-title: From information to attitudes? Thoughts on the relationship between knowledge about science and technology and attitudes toward technology
  contributor:
    fullname: Peters
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Snippet It is important to understand how information supplied to consumers affects their attitudes about food technologies because these attitudes can impact market...
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SubjectTerms Biological and medical sciences
consumer attitudes
consumer preferences
environmental impact
Environmental safety
food biotechnology
food choices
Food industries
food irradiation
food labeling
Food safety
Fundamental and applied biological sciences. Psychology
General aspects
genetically modified foods
Hygiene and safety
information services
Knowledge
Methods of analysis, processing and quality control, regulation, standards
Nutrition
nutrition information
nutrition knowledge
organic foods
organic production
risk communication
Title Information effects on consumer attitudes toward three food technologies: Organic production, biotechnology, and irradiation
URI https://dx.doi.org/10.1016/j.foodqual.2009.07.001
Volume 20
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