Not complacent but scared: another look at the causes of strategic inertia among successful firms from a regulatory focus perspective

• Published in: Journal of strategic marketing Vol. 19; no. 6; pp. 501 - 516
• Main Authors: Rusetski, Alexander, Lim, Lewis K.S.
• Format: Journal Article
• Language: English
• Published: London Taylor & Francis Group 01.10.2011; Taylor & Francis Ltd
• Subjects: decision making; Employee attitude; Innovations; Management theory; Managers; marketing strategy; Markstrat; Organizational behavior; regulatory focus; strategic inertia; Studies

While complacency is the most commonly offered explanation for the lack of strategic change among successful firms, research in management psychology suggests otherwise. Based on regulatory focus theory, we propose that competitive success prompts an increased sense of responsibility in managers, ca...